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Direct Agents Wins Crain's New York Best Idea Award

  • Dec 11, 18
  • Direct Agents
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In addition to receiving the prestigious honor of placing in Crain's New York Best Places to Work, we’re proud to announce that we were awarded the ‘Crain’s Best Idea’ award for our manager program.  

 

We have succeeded in establishing a tight-knit culture of continuous learning, growth, collaboration, and innovation--and has been scaling rapidly. With the growth of the company, we came to the realization that its new managers had great drive and technical insight but needed more structure and training for managing the fast-growing team.

 

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Direct Agents: Progression of Voice Search

  • Dec 05, 18
  • Direct Agents
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Amazon’s advancements in voice search have only continued to evolve within the U.S. market share for in-home digital assistants. According to studies by OC&C, 50% of all searches will be voice searches by 2020 and 30% of those searches are set to be complete without a screen. Individuals are simply adapting rapidly to the evolution of voice search and that it is destined to become more of a promising factor in our everyday lives.

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Amazon’s Ad Business Takes Lead with 123 Percent Growth in Third Quarter

  • Nov 14, 18
  • Direct Agents
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Amazon, one of the largest global online retailers in the world, has reported a dramatic increase in ad business revenue of 123 percent in their third-quarter. This substantial growth in revenue, which is primarily made up of ad sales, stems from Amazon’s strategic advertising platform known as Amazon Advertising.

 

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Direct Agents Announces New Clients Within Belkin International's Brand Portfolio: Belkin, Linksys, Wemo and Phyn

  • Nov 08, 18
  • Direct Agents
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Direct Agents, New York -- Direct Agents, a data-driven, full-service digital advertising agency, announced it has added Belkin International’s house of brands: Belkin, Linksys, Wemo, and Phyn as clients. Direct Agents will run a full-service digital media engagement inclusive of Amazon marketing to increase engagement and market share while maintaining cost efficiency.

 

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Direct Agents Wins 2018 Crain's Best Places to Work!

  • Oct 04, 18
  • Direct Agents
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We're thrilled to announce that we won Crain's Best Places to work!

 

We’re very proud to be part of this phenomenal list of NYC based companies. Crain's Best Companies dispatched surveys to more than 23,000 city employees. Each person answered a confidential 86-question survey, and the scores were combined with results from a separate 78-question survey completed by employers.

 

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Amazon Series: Navigating Amazon Advertising

  • Sep 05, 18
  • Direct Agents
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Amazon is taking a big step in digital ad sales with its plan to increase the available space for their Sponsored Products ads by placing them around the internet. Amazon’s Sponsored Ads are Amazon’s main ad format where they run campaigns that are associated with terms that consumers search for. This is very efficient as it reveals to Amazon what customers want to buy and also provides a direct link to buy said product, increasing conversion rates to over triple that of Google’s ads.

 

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AMAZON SERIES: Amazon Exclusives

  • Jul 24, 18
  • Direct Agents
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In 2015, Amazon launched Amazon Exclusives. Amazon Exclusives grew immensely in the first year; what started with just fifteen sellers turned into more than 600 brands and 200,000 products with sales growing by more than 250%.

 

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Amazon Prime Day: Last Minute Tactics for Marketers

  • Jun 28, 18
  • Direct Agents
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With all signs pointing to Amazon Prime Day starting on July 16th in 2018 and only lasting a total of 36 hours, there is a huge rush to ensure brands are set up for success. Last year, Prime day was the biggest shopping day with a 100%-150% increase in attributed ad sales on sponsored products when compared to the previous Tuesday.

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Direct Agents Expands LA Presence

  • Jun 13, 18
  • Direct Agents
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We’re excited to announce that we’re expanding our presence in Los Angeles.

 

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Digital Content Lab Wins Hermes Creative Award

  • Apr 26, 18
  • Direct Agents
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Direct Agents has won the 2018 Hermes Creative Gold Award for the work done by its creative team, Digital Content Lab. The Hermes Creative Award is an international competition that honors the excellence of creative professions involved in the concept, writing, and design of marketing and communications through various channels. Hermes celebrates the creativity of marketing and communications and innovation through both traditional markets and emerging technologies.

 

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