Sports Illustrated
Case Study
Goal
Reinvent the Sports Illustrated experience online by creating custom content and using an omnichannel strategy for Time Inc’s newest video-on-demand service, Sports Illustrated TV.
SERVICES:
Custom Content / Omnichannel Strategy / Strategy
How we did it
Implemented tactical creative segmentation by brands, shows, and episodes
8 promotional video advertisements were deployed on channels such as Facebook, Amazon, and display
Result
Increase in CTR, 1 Month Post-Campaign Launch
+47%
Improvement in CPC, 1 Month Post-Campaign Launch
+60%
12
Month of YoY Growth on Amazon
+36%
Month of YoY Growth on Amazon
+30%
Engagement Rates from Future First Studio creative
