Join us virtually on April 9th while we navigate the current state of digital marketing.
This conference will discuss how COVID-19 is affecting marketers and businesses. Industry leaders will participate in panels and fireside chats to cover topics such as macro implications of COVID, the current Amazon landscape, trends within verticals, the future of Ecommerce, the state of entertainment, and adjusting your creative best practice.
1:30 — Opening Remarks & Macro Implications of COVID
Dinesh & Josh Boaz, Co-Founders, Direct Agents
Josh and Dinesh Boaz will kick our summit off with opening remarks and the macro implications of COVID. This will cover the impact on industries, historical precedents, predicted recovery & outcomes.
2:00 — State of the Industry
Jackson Richards, Director of Strategy at Direct Agents & Shareen Pathak, Managing Director at Digiday Media
In the current state of the world, there are many unanswered questions. In this session, Shareen Pathak and Jackson Richards will discuss the state of the industry, and cover the trends and verticals that have been positively and negatively impacted by COVID-19
2:30 — Leadership during Challenging Times
Jared Zlotnick, Group Manager of Agency Partnership at Google and Dinesh Boaz, Creative Director & Co-Founder
Business leaders across the world are faced with challenging decisions on how their companies should deal with the outbreak of the coronavirus. Jared Zlotnick and Dinesh Boaz will dive into tips on how to manage people during challenging times.
3:00 — Culture in the New World
Sara Martinez- Noriega, Director of HR at Direct Agents and Lisa Calvert, SVP and Chief People Officer at Justworks
As the world adjusts to virtual existence, culture within companies must adjust too! Join HR leaders as they discuss unique and creative ways to keep work culture alive and thriving!
3:30 — Future of Ecommerce
Megan Conahan, EVP at Direct Agents, Daniel Owen, EVP at Direct Agents, Amanda Stone, Senior Manager, Amazon Partnerships at 23andMe
The ecommerce landscape is changing rapidly. In this session industry leaders will discuss current ecommerce trends, new Amazon policies put into place, and what all ecommerce brand marketers should be implementing.
4:00 — Future of Entertainment
Josh Boaz, Managing Director & Co-founder at Direct Agents, Eunice Shin, Partner at Prophet, Rob Aitken, Managing Director at Deloitte, Erik Opeka, President at Cinedigm Digital Networks
The entertainment space is facing unusual times, specifically in streaming. This panel will discuss what companies should be doing from a branding and acquisition standpoint to keep up with viewership demand and crowded space.
4:30 — Monitoring Share of Voice for Vulnerable Industries
Jessica Nowak, Director of Strategic Accounts at BrightEdge Technologies, Jonny Waite, VP of Search at Direct Agents
Jessica Nowak and Jonny Waite will discuss the quickly changing digital share of voice across multiple verticals. Join this panel discussion on how brands are quickly and effectively monitoring their brands’ competitive set and how to offset limitations in certain marketing channels as a result of COVID-19.
5:00 — Creative Voice and Opportunities to Connect with Consumers
Dinesh Boaz, Creative Director & Co-Founder at Direct Agents & Sameh Neseim, Creative Strategist at Facebook
These days, brands should be approaching creative with a critical eye. The same creatives you were using three weeks ago, may no longer work today. It’s important for brands to continue to market, but make sure updated creative best practices are in place. In this session, Dinesh and Sameh will be discussing creative best practices around COVID-19.
5:15 — Looking Forward
Josh Boaz Co-Founder and Managing Director at Direct Agents and Betty Liu, Executive Vice Chairman at NYSE and Chief Customer Experience Officer at Intercontinental Exchange
Josh Boaz and Betty Liu will close out the summit with future trends and industry changes that they predict will be a result of this pandemic, and advice on what businesses should be doing.