The hike from 201.7 million digital shoppers in the U.S. in 2015 to a projected 206.2 million this year is not unprecedented. Not only are more people shopping online on their computers but they are also looking for wanted items on their phones and tablets. So, it is imperative for marketers to consider the best practices for acquiring the largest number of customers and maximum ROI.
How are you preparing for the holiday shopping season? According to MoPub, this year’s projected US retail sales in November and December is $855 billion. This year’s number projects a 5.7% growth from 2014, but what can you do to enhance your advertising efforts during this crucial time of the year?
With the holiday season rolling around the corner, the question on everyone’s mind is how do we reach customers more efficiently and stand out from the competition?
Increase your digital campaign results.