There are numerous elements that go into making a successful holiday campaign - eye catching creatives, compelling content and effective incentives to buy. Most brands often forget to reevaluate their search strategy prior to heading into the holiday season. 92% of consumers start their holiday gifting journey online by researching different gifts, so it is essential to be appearing on the search results related to your brand.
This edition of our marketing guide will help you to:
● Recognize holiday trends
● Browse our calendar of big purchasing days
● Discover new search features for Google and Bing
● See strategies for optimizing your SEO
● Stay top of mind during your customer’s journey
We’d love to talk with you about your brand’s search strategy for the upcoming holiday season, so send us a message at firstname.lastname@example.org!