Advertisers, it’s time to be aware of the presence of Connected TV!
Advertising on traditional TV has always been the biggest; however, currently, there’s a movement towards connected TV in the advertising space. People are shifting away from watching traditional cable TV and are gradually moving towards Connected TV. For brand advertisers, Connected TV is not only great for following and tracking users’ behavior, but the engagement and return from Connected TV advertising is also much stronger than those from traditional TV.
Click on the image to download Opportunities in Connected TV Advertising.