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Amazon Series: Amazon Attribution

Sep 19, 2018
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Direct Agents       Category: Resources   
  • Sep 19, 18
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Amazon Attribution, Amazon’s new beta measurement solution, will provide brands the ability to measure the impact of search, display and video channels based on how consumers discover, research and buy their products on Amazon.

 

This is the first time Amazon has released an attribution solution like this one. This new beta will provide brands that sell on Amazon with sales impact analysis across media channels off amazon.

 

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AMAZON SERIES 2: Amazon Prime Day Insights

Aug 01, 2018
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  • Aug 01, 18
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Despite the infamous crash during the first hour of Prime Day, Amazon has announced that this year's Prime Day was its "biggest in history". Prime members purchased more than 100 million products during this year’s event.

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Direct Agents Search: Our Methodology Behind Paid Search, SEO and Analytics

Jun 16, 2017
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  • Jun 16, 17
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Watch our Search Team (SEM, SEO & Analytics) explain the Direct Agents' process and methodology to data-driven, performance-focused digital customer acquisition. Hear from our experts about the unique differences that Direct Agents brings for their clients.

 

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SEO Webinar with BrightEdge: How To Leverage User Micro-Moments to Maximize Your Brand Visibility

May 23, 2017
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  • May 23, 17
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On May 17th, we partnered with BrightEdge to successfully launch an SEO webinar focused on how marketers can leverage user micro-moments to amplify their brand's voice online. Tune in to hear from the SEO experts about how to maximize your brand's visibility.

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Planning A Successful Search Strategy For The Holiday Season

Oct 26, 2016
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  • Oct 26, 16
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There are numerous elements that go into making a successful holiday campaign - eye catching creatives, compelling content and effective incentives to buy. Most brands often forget to reevaluate their search strategy prior to heading into the holiday season. 92% of consumers start their holiday gifting journey online by researching different gifts, so it is essential to be appearing on the search results related to your brand.

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Mobile & Sales: Prepare for the Holiday Shopping Season with 2016 M-Commerce Trends

Sep 06, 2016
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  • Sep 06, 16
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Fall and Winter months often bring shoppers into stores looking to purchase holiday gifts for friends and family. However,  we are slowly seeing a new trend emerge. Consumers now favor browsing, comparing and purchasing these gifts in the comfort of their own homes, at work or on their phones. This may seem easier for brands to boost sales around the holiday season due to the accessibility of their e-commerce storefronts, but it’s also creating much more competition. 

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Pokémon GO- A Marketer’s Online Strategy to Drive Offline Sales

Jul 13, 2016
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  • Jul 13, 16
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Pokémon GO has started a revolution in the App Store by taking the top spot, doubling the downloads of the dating application Tinder and generating more daily users than Twitter. This gaming application has not only marked its influence on apps, but it has also started to bring the online and offline worlds together.

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Forget Marketing Silos, Go Omni-Channel: 5 Key ways for Effective Cross-Channel Marketing

Apr 20, 2016
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  • Apr 20, 16
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In today’s highly digital world, finding the best way to reach and influence a consumer can be a daunting task. Do you opt for SEO, social media campaigns, programmatic display ads, or email marketing? The answer is yes, to all. Because consumers are engaging with content across multiple channels and devices, a successful digital campaign needs to span across just as many platforms in order to be effective. You need to implement an omni-channel approach.

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Trends in Ecommerce in 2016

Feb 02, 2016
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  • Feb 02, 16
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The hike from 201.7 million digital shoppers in the U.S. in 2015 to a projected 206.2 million this year is not unprecedented. Not only are more people shopping online on their computers but they are also looking for wanted items on their phones and tablets. So, it is imperative for marketers to consider the best practices for acquiring the largest number of customers and maximum ROI.

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5 Ways to Attract your Digital Shoppers

Jan 27, 2016
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  • Jan 27, 16
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The 2015 holiday season saw a soar in the number of digital shoppers in the U.S., at 201.7 million in total by the end of the year. According to Statista, the number in 2016 continues to rise, at a projection of 206.2 million.

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Top 6 Digital Marketing Trends for 2016

Dec 12, 2015
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  • Dec 12, 15
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With the consistent growth of digital media, digital ad spending is expected to rise 17.2 percent by the end of 2015 at $160 billion, and an additional 13.5 percent in 2016, and eventually overtake TV as the biggest advertising category by 2017, according to the NYTimes.

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How to Leverage Social, Email and Programmatic Display for your Holiday Marketing Campaign

Nov 18, 2015
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  • Nov 18, 15
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How are you preparing for the holiday shopping season? According to MoPub, this year’s projected US retail sales in November and December is $855 billion. This year’s number projects a 5.7% growth from 2014, but what can you do to enhance your advertising efforts during this crucial time of the year?

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