There are numerous elements that go into making a successful holiday campaign - eye catching creatives, compelling content and effective incentives to buy. Most brands often forget to reevaluate their search strategy prior to heading into the holiday season.
Fall and Winter months often bring shoppers into stores looking to purchase holiday gifts for friends and family. However, we are slowly seeing a new trend emerge. Consumers now favor browsing, comparing and purchasing these gifts in the comfort of their own homes, at work or on their phones.
Pokémon GO has started a revolution in the App Store by taking the top spot, doubling the downloads of the dating application Tinder and generating more daily users than Twitter. This gaming application has not only marked its influence on apps, but it has also started to bring the online and offline worlds together.
In today’s highly digital world, finding the best way to reach and influence a consumer can be a daunting task. Do you opt for SEO, social media campaigns, programmatic display ads, or email marketing? The answer is yes, to all.
The hike from 201.7 million digital shoppers in the U.S. in 2015 to a projected 206.2 million this year is not unprecedented. Not only are more people shopping online on their computers but they are also looking for wanted items on their phones and tablets. So, it is imperative for marketers to consider the best practices for acquiring the largest number of customers and maximum ROI.
Increase your digital campaign results.