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Sports Illustrated TV

CASE STUDY
Goal

Reinvent the Sports Illustrated experience online by creating custom content and using an omni-channel strategy for Time Inc’s newest video on-demand service, Sports Illustrated TV.

Channels

CREATIVE

Strategy

Tactical creative segmentation by brands, shows and episodes.

Output

8 promotional video advertisements that were deployed on channels such as Facebook, Amazon and display.

Video ads should tell a story...not simply sell the brand.

Results
1 MONTH POST-CAMPAIGN LAUNCH:
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2
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47%

Increase in CTR

60%

Improvement in CPC

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