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Sony Pictures

CREATIVE
ABOUT

Sony Crackle, under the operation of Sony Pictures, is a free-to-use video entertainment network featuring full length movies, TV shows and original programming. It is available on a wide variety of platforms including connected TVs, mobile devices, set top boxes, video game consoles and online at their website.

Approaching the launch of Sony Crackle’s rebrand, Direct Agents’ Digital Content Lab was tasked with handling the design, development, and deployment of the entire CRM Email platform from Welcome email, to activations, reengagements, and even push notifications.

CLIENT

Sony Pictures

YEAR

2018 – 2019

CHANNELS

CRM Email, Video

TEAM

Digital Content Lab