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Sony Crackle

CASE STUDY
Goal

Optimize the online presence of Sony Crackle, a leading video entertainment network featuring full length movies, TV shows and original programming.

Channels

SEO

Process

Extensive keyword research matching user intent with titles hosted on Sony Crackle.

Wrapped movies, shows and episodes with the appropriate structured data to indicate search engines the appropriate name of each title and granular information about the streaming service itself.

Results

All titles hosted by Sony Crackle began to rank in Google Universal Results as a “Free Streaming Option” which in turn, provided higher click-through-rates.

Crackle was also featured as the first streaming option available for highly competitive titles like “Seinfeld”. In addition, Sony Crackle optimized structured data pushed out Hulu and Amazon as streaming options, leaving Sony Crackle’s Universal Result as the only option available.

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