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PeopleTV

CASE STUDY
Goal

Build an audience for a new OTT network, efficiently and at scale. Utilize the power of the existing brand, while extending to new channels and identifying new audiences

Channels

PAID SEARCH

PAID SOCIAL

Strategy

With an effective micro-burst testing strategy involving 1,040 unique audience segments, 260 behavioral traits, creation of 2,759 unique creative iterations and 23 selected pieces of original content

Results
4 MONTHS POST-CAMPAIGN LAUNCH:
1
2
3
1
2
3

45%

Beyond User Acquisition Goal

27%

Increase in User Engagement

32%

Below CPI Goal

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