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People Magazine

CREATIVE
ABOUT

People Magazine is a cultural force defining celebrity, driving conversation, and inspiring action. Through their many channels, they are able to connect their audience with the people they want to know, and the moments that shape their lives.

The goal of the Snapchat campaign was to drive digital and print subscriptions for the People Magazine by targeting a younger demographic on Snap. People Magazine historically had a core demographic skewing towards an older generation, so this was a new initiative to expand audiences and messaging across a younger social platform.

CLIENT

People Magazine

YEAR

2018

CHANNELS

Social, Video

TEAM

Digital Content Lab