Linksys
Case Study
Goal
Linksys, a leading global manufacturer of home and small business networking products, began to face new challenges on Amazon. These included:
- Large increases in competition
- Under-investment against competitors on Amazon
- Product pricing often higher than competitors
Our Strategy
Focused on sell-through and optimized to ordered revenue vs just attributed revenue
Prioritized lower-priced routers in advertising, high volume products. Played Linksys to their strengths in the number of routers they have and the ability to target every price point
Implemented Direct Agents Proprietary SOV Technology Beta which allowed maximization of Brand SOV at minimum CPC’s and to then repurpose cost savings on non-brand terms and lower-priced routers to grow overall sell-through
Additionally employed offensive conquesting to grow sell-through, specifically on competitor product detail pages
Results
Due to optimizations and use of Direct Agent’s Proprietary SOV technology to lower CPCs which provided an additional budget to repurpose:
85%
Rise in AMS clicks, due to CPC decreasing 45%
70%
Rise in AMS revenue, with additional budget from lower CPCs
Increase in Shipped Revenue, during the most challenging time of the year
40%
85%
Rise in AMS clicks, due to CPC decreasing 45%
70%
Rise in AMS revenue, with additional budget from lower CPCs
40%
Increase in Shipped Revenue, during the most challenging time of the year