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Linksys

CASE STUDY
Challenge

Linksys, a leading global manufacturer of home and small business networking products, began to face new challenges on Amazon. These included:

Large increases in competition

Under-investment against competitors on Amazon

Product pricing often higher than competitors

Strategy

PART I:

Focused on sell-through and optimized to ordered revenue vs just attributed revenue

PART II:

Prioritized lower-priced routers in advertising, high volume products. Played Linksys to their strengths in the number of routers they have and the ability to target every price point

PART III:

Implemented Direct Agents Proprietary SOV Technology Beta which allowed maximization of Brand SOV at minimum CPC’s and to then repurpose cost savings on non-brand terms and lower-priced routers to grow overall sell-through

PART IV:

Additionally employed offensive conquesting to grow sell-through, specifically on competitor product detail pages

Results

Due to optimizations and use of Direct Agent’s Proprietary SOV technology to lower CPCs which provided an additional budget to repurpose:

1
2
3
1
2
3

85%

Rise in AMS clicks, due to CPC decreasing 45%

70%

Rise in AMS revenue, with additional budget from lower CPCs

40%

Increase in Shipped Revenue, during the most challenging time of the year

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