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Digital-Only Fundraising Platform

CASE STUDY

A for profit, digital-only fundraising platform that offers once-in-a-lifetime experiences to support charitable causes

Goal

Prove the viability of Google as a revenue-driving channel at a positive ROI.

How We Did It

PART I:

Shifting focus to additional ad placements beyond Search and include Organic Search into the combination.

PART II:

Expanded to upper-mid funnel placements to further generate demand by conducting various tests on YouTube, GDN, GSP, and Discovery.

PART III:

Layered on proprietary automation through Direct Agent’s CONVERGENCE database to assist in campaign management beyond the capabilities of the Google Ads platform.

Results

Scaled Google monthly investment and return by over 700% and 500%.

Organic search improved the relevancy of key pages to their search intent. The quality scores experienced boosts that propelled paid performance.

30-60s video paired with the in-market audiences generated the strongest return.

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700% & 500% Increases

On Investment & Return

Quality Scores

Experienced Boosts

30-60s Video

Generated Strongest Return

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