Direct Agents logo

Get in touch, keep up to date, and learn more about our services on social!

Top
Image Alt

CW Seed

CASE STUDY

A subsidiary streaming service of CW network launching their ad-supported streaming services

Goal

Increase brand visibility and engagement on the platform in order to gain market share
to other AVODs

How We Did It

PART I:

Based on deep dive audit that showed audience preference to mobile devices, created a user journey where audiences start with mobile then transfer to desktop or TV

PART II:

Implemented Google Analytics, Branch and developed a proprietary system to track and understand engagement into user signal metrics for TV shows

Results
1
2
3
1
2
3

+12 Average Session Duration

From 30 min to over 55 min Within a 5 Month Timeframe Through Mobile App Strategy

x2 Unique Site Visitors per Month

With Mobile as the Entry Point and Key Driver

+23% viewer increase YoY

Through Overall Efforts and Paid Media Impact

Let’s Work Together