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A Luxury Intimates Brand

CASE STUDY

A luxury intimates brand experiences competitive disruption from digitally native newcomers.

Goal

Reach a wider, younger audience across four of its properties within the US and Canada.

How We Did It

PART I:

Reworked Wacoal’s martech and tracking ecosystem and employed a ground-up approach to systems implementation.

PART II:

Enabled a 1st party data collection and activation strategy in the form of a Customer Data Platform (CDP).

PART III:

Implemented robust Paid Search campaigns to maximize on branded campaigns and capture new users trickling in from top-funnel Social and Display campaigns.

Results

41% increase in revenue generated by all paid media campaigns Q2 YoY.

236% increase in revenue generated by social media campaigns YoY, at a 361% return.

450% ROAS (450% TY vs 400% LY), thanks to the synchronous strategy between all paid media and collaboration with the demand team.

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41%

Increase in Revenue - Paid Media

236%

Increase in Revenue - Social Media

450%

Increase in ROAS

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