Direct Agents’ Managing Director and Co-Founder, Josh Boaz, will participate in an OTT Panel “Making the OTT/Digital Video Connection”, on Thursday, August 15th at 11:00 AM.
The panel will be moderated by Chris Peterson, the Managing Partner at R2C Group. The discussion will center on making the OTT/ digital video connection. The panelists will cover what marketers are buying within OTT TV ad spend. They will discuss the impact, reach, ROI, and how early adopters of OTT advertising are using campaigns to extend both digital video and TV buys.
Date: August 15th
Time: 11 AM
Location: TV & Video Insider Summit – The Resort at Squaw Creek, Lake Tahoe, CA
Josh Boaz co-founded Direct Agents in 2003 along with his brother Dinesh. He graduated from NYU’s Stern School of Business with a degree in Marketing and Finance, received his Juris Doctorate from Fordham University, and is admitted as an attorney to the New York State Bar. He has been named one of Direct Marketing News’ 30 under 30 Brightest Stars in the direct, database, and interactive marketing industry. Josh is also an active member of the Young Presidents Organization (YPO) and serves on their Digital, Media, and Marketing board.