Influencer Marketing
Full-Service Influencer Marketing Solution
Our influencer campaigns work to
Grow brand awareness in a crowded marketplace
Drive sales with diversified content
Build meaningful & authentic relationships with consumers
Foster a community of like minded consumers
The Direct Agents Advantage
Integrated Strategic Approach
Our influencer strategy spans across our agency teams, from audience research and personas to creative development and media activation
Hand-Picked Influencer Partnerships
We handpick and analyze each influencer, so you only work with vetted creators who align with your target audience
Performance-Driven Campaigns
We perform in-depth analysis and reporting on each influencer engagement, so you can prove the value of these campaigns and establish long-term partnerships with your top-performing creators
Full-Scale Management
We handle the full process, from initial influencer sourcing to final negotiation and reporting. Along the way, we’ll collaborate with your team to ensure your team is fully aligned
Our
Process
Brand Deep-Dive
We review your brand story, marketing goals, target audience, and growth opportunities. We deep dive into your brand, so we’re part of your team.
Influencer Matchmaking
We get to work, sourcing influencers and analyzing these creators’ social performance. Once we have a refined list of influencers, we work with your team, carefully selecting the best creators for the job.
Influencer Negotiation
We manage all influencer communications, from negotiating rates to final content approval.
Collaboration
We have an open line of communication to ensure our creatives are echoing your brand voice.
Content Creation
We create a campaign brief, so the story is presented in a way that feels authentic to your brand and to each creators’ individual voice. We manage the back and forth between the initial brief and final content, so you’re only part of the final approval.
Optimizations & Amplification
We analyze and report on your campaign performance. Once we see which posts are standing out amongst the rest, we work on long-term partnerships with these selected creators. Our creative team can also edit and repurpose this influencer content, and our media team will ensure these top-performing creative assets run on the most efficient media channels.
Our Omnichannel Solution
Creative & Content Marketing
Integrate influencer campaign video and statics with existing brand assets for refreshed creatives that are native to each platform and placement
Social
Launch creative assets utilizing influencer assets for brands ads that leverage authenticity and relatability
Ecommerce Marketplaces
Amplify brand awareness and grow product sales on your Amazon storefront and ecommerce marketplaces
Strategy & Brand Positioning
Reach your target audience with messaging that aligns with their unique interests through audience discovery, customer journey optimization, and strategic roadmaps
Paid Search
Reach broader audiences and nuture new relationships through retargeting campaigns
SEO
Leverage keywords and landing page optimizations into influencer campaigns through carefully selected messaging and content