Hubble Contacts 

Case Study

Hubble, a leading contact lens and eyewear brand, tasked the Direct Agents team with scaling revenue from paid search following the pause of paid social channels. The goal was to increase acquisition from Brand and Non-Brand campaigns by 15%.

Retargeting audiences were diversified to increase overall campaign traffic and push new users down the funnel.

Implemented Konami AI (DA’s proprietary automated bidding technology) across campaigns to improve efficiency and scale.

Focused on growing international campaigns through a new Smart Shopping campaign and Dynamic Search Ads once value was proved in testing regions.

Restructured all Non-Brand campaigns to improve keyword grouping, growing brand presence across our most direct competitors.

22%

Acquisition Volume

20%

Increase subscriptions

+30%

International Growth

+36%

Non-Brand Growth