On July 14th, Direct Agents invites digital marketers to join the conversation on effectively using digital video across various channels. Key marketing experts from Google, Direct Agents & Interlude will be speaking on an exciting panel to answer some of the most intriguing questions that arise in the industry while also highlighting how instrumental video is today.
Last week, I traveled with our SVP of Sales, Megan Conahan, to the Collision Conference in beautiful New Orleans. The three day event was filled insightful panel discussions and product demonstrations from hundreds of companies. On day 1, Megan and I spent most of our time at the Marketing Stage. C-level executives presented on various types of industry trends which was highly intriguing as a digital marketer.
Last week, we hosted a successful pre-holiday mixer, featuring our Director of Programmatic, Nicholas Galante, and Google’s Agency Development Manager, Lauren Mobyed, at our NYC office. The event highlighted ‘Trends in Programmatic Video’ and ‘Video Advertising in the Age of Abundance’. As cocktails and hors d’oeuvres were served throughout the night, we were thrilled to network with our partners and friends to celebrate the upcoming holidays together.
On Nov 18th, we will be hosting an exclusive pre-holiday mixer with Google to celebrate the upcoming festivities.
We will be at LeadsCon once again, but this time in New York! LeadsCon, a conference in NYC for online lead generation, direct response marketing and vertical media, is a distinguished event for key marketers and executives with similar results-driven marketing objectives.
The industry is constantly developing with a boom of real-time advertising, and programmatic and search are now integral parts to any marketing campaign. On July 28th, Direct Agents and Google will highlight thought leadership and important trends in the Search and Programmatic space. We welcome you to join us at the Google Headquarters in NYC to listen to industry experts, as well as network with peers over cocktails and appetizers on Google’s rooftop terrace.
Last month, I had the pleasure of speaking on the topic of Programmatic for two well-known conferences, the Digiday Programmatic Summit and ad:tech San Francisco. Held in Austin, Texas, the Digiday Programmatic Summit had numerous focal points; from core platform feature sets, to wholesale publisher adoption through increased PMPs, to standardizing viewability for all. At ad:tech San Francisco, I touched on a very different question in Programmatic circles—“Going Programmatic In-house or Agency”.
May is going to be a busy month for us and we’re very excited about it! With 4 conferences coming up across the country, there’s plenty of opportunities to meet us and find out how we can boost your marketing efforts.
To kick off this month, we’ll be exhibiting at AppsWorld North America in San Francisco for the first time and then speaking at the Digiday Programmatic Summit in Austin afterwards. Then we will continue on to attend K8 Kenshoo and finish the month off strongly at ad:tech San Francisco where we will be exhibiting and speaking as well.
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