Direct Agents has won the 2018 W3 Award and 2018 MarCom Award for the work done by its creative team, Digital Content Lab. The W3 Awards celebrates excellence in the digital realm by recognizing outstanding Web Marketing, Video, and Social content created by some of the top performing agencies worldwide. The MarCom Awards celebrates excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
Direct Agents received the Gold Award for their innovative creative strategy and execution for a new OTT subscription-video service. For this campaign, the client enlisted the Digital Content Lab to reinvent the online experience by creating custom content in order to drive user acquisition.
Direct Agents created tactical creative segmentation by brands, shows, and episodes. Eventually, eight different promotional video advertisements were deployed on channels such as Facebook, Amazon, and display.
The central belief driving the campaign was the idea that video ads should tell a story, not simply sell the brand. Direct Agents’ creative approach led to extraordinary results. Within one month of the campaign launch, the CTR increased by 47% and CPC increased by over 60%.