Unlock CTV Performance With Built-in Creative
Every package includes professionally produced CTV and cross-channel creative, provided at no additional cost. Your media investment is matched with assets proven to convert, created by our award-winning in-house team.
- Integrated media for performance result
- Unmatched inventory access
- Programmatic-level audience targeting
- Creative designed specifically for CTV performance
- Advanced measurement and incrementality
Our Connected
TV Solution
Drive Full-Funnel Impact With
CTV + Display
Connected TV
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Reach your potential customers on the big screen through high-impact, non-skippable placements
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Cross-device maps allow you to reach users across connected devices in targeted households
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Advanced native targeting and data integrations ensure your ads are delivered to the exact audience you want
Display Extension
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Retarget users that have been exposed to CTV ads with display units to drive them further down the purchasing funnel
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Lower unit cost, greater ad exposure, and improved attribution reporting
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Both channels work in tandem to drive a full-funnel marketing strategy
Results when adding Display Extension
+37%
Conversion Volume
+46%
Brand Search Volume
-28%
Cost-per-Acquisition
Our CTV Inventory & Advanced Capabilities Partnerships
Targeting that Matches Digital Precision Standards at TV Scale
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01
1P Data
Homepage visits display or video clicks form completions purchase History
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02
2P & 3P Data
Demographics interest targeting purchase intent browsing activity
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03
Lookalike Modeling
Online purchases email sign-ups geolocation high LTV
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04
Linear TV Data
Incremental reach content viewership prospecting (ACR) competitive conquesting
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05
CTV Retargeting
Retarget exposed audiences on their personal devices across display, video, and audio formats
Our CTV Advantage
01.
Creative Designed Specifically for CTV
Designed for large-screen, sound-on, non-interactive environments with high viewer attention
02.
Cross-Channel Informed Strategy
Leverages insights from Meta, TikTok, YouTube, and programmatic to guide CTV creative direction
03.
Closed-Loop Optimization System
Integrates creative, media placement, and performance data to continuously refine campaigns in real time
CTV Creative Design Approach
- Front-Load Value Proposition
- Problem-Solution Clarity
- Emotional Triggers with Rational Support
- Single Message Focus
- Living Room Context Awareness
- Viewer State Recognition
- Lifestyle Alignment Over Demographics
- Value-Based Conversion Approach
- Branded Moments, Not Branded Stories
- Visual Brand Language Consistency
- 3 Second Brand Integration Timeline
- Position Brand as Problem-Solver
- Two-Stage Conversion Path
- Standout Response Mechanisms
- Clear Conversion Flow
- Benefit-Driven CTAs
Smarter CTV Decisions Through Unified Measurement
Matched
Market Testing
Geographic control studies deliver clean incrementality measurement across similar markets
Incrementality
Testing
Holdout group testing isolates true CTV lift with statistically proven ROI
Media Mix
Modeling
Statistical analysis reveals CTV’s contribution within your full marketing ecosystem
Platform
Attribution
Cross-device tracking for immediate performance insights
Our work
