site: directagents.com ID:K9z7P2wR5mN1vX4

Unlock CTV Performance With Built-in Creative

Every package includes professionally produced CTV and cross-channel creative, provided at no additional cost. Your media investment is matched with assets proven to convert, created by our award-winning in-house team. 

  • Integrated media for performance result

 

  • Unmatched inventory access

 

  • Programmatic-level audience targeting

 

  • Creative designed specifically for CTV performance

 

  • Advanced measurement and incrementality

 

 






    Our Connected
    TV Solution

    Drive Full-Funnel Impact With
    CTV + Display

    CTV + Display illustration

    Connected TV

    • Reach your potential customers on the big screen through high-impact, non-skippable placements

    • Cross-device maps allow you to reach users across connected devices in targeted households

    • Advanced native targeting and data integrations ensure your ads are delivered to the exact audience you want

    Display Extension

    • Retarget users that have been exposed to CTV ads with display units to drive them further down the purchasing funnel

    • Lower unit cost, greater ad exposure, and improved attribution reporting

    • Both channels work in tandem to drive a full-funnel marketing strategy

    Results when adding Display Extension

    +37%

    Conversion Volume

    +46%

    Brand Search Volume

    -28%

    Cost-per-Acquisition

    Our CTV Inventory & Advanced Capabilities Partnerships

    Targeting that Matches Digital Precision Standards at TV Scale

    • 01

      1P Data

      Homepage visits display or video clicks form completions purchase History

    • 02

      2P & 3P Data

      Demographics interest targeting purchase intent browsing activity

    • 03

      Lookalike Modeling

      Online purchases email sign-ups geolocation high LTV

    • 04

      Linear TV Data

      Incremental reach content viewership prospecting (ACR) competitive conquesting

    • 05

      CTV Retargeting

      Retarget exposed audiences on their personal devices across display, video, and audio formats

    Our CTV Advantage

    01.

    Creative Designed Specifically for CTV

    Designed for large-screen, sound-on, non-interactive environments with high viewer attention

    02.

    Cross-Channel Informed Strategy

    Leverages insights from Meta, TikTok, YouTube, and programmatic to guide CTV creative direction

    03.

    Closed-Loop Optimization System

    Integrates creative, media placement, and performance data to continuously refine campaigns in real time

    CTV Creative Design Approach

    • Front-Load Value Proposition
    • Problem-Solution Clarity
    • Emotional Triggers with Rational Support
    • Single Message Focus
    • Living Room Context Awareness
    • Viewer State Recognition
    • Lifestyle Alignment Over Demographics
    • Value-Based Conversion Approach
    • Branded Moments, Not Branded Stories
    • Visual Brand Language Consistency
    • 3 Second Brand Integration Timeline
    • Position Brand as Problem-Solver
    • Two-Stage Conversion Path
    • Standout Response Mechanisms
    • Clear Conversion Flow
    • Benefit-Driven CTAs

    Smarter CTV Decisions Through Unified Measurement

    Matched
    Market Testing

    Geographic control studies deliver clean incrementality measurement across similar markets

    Incrementality
    Testing

    Holdout group testing isolates true
CTV lift with statistically proven ROI

    Media Mix
    Modeling

    Statistical analysis reveals CTV’s contribution within your full marketing ecosystem

    Platform
    
Attribution

    Cross-device tracking for immediate performance insights

    Our work

    First Advantage
    Neste
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    Get Started