Direct Agents x Color of Change Digital Billboard Collaboration

Feb 1, 2021 | Award, Creative | 0 comments


The creative team at Direct Agents is proud to partner with Color of Change to launch a nationwide digital out of home campaign. Color of Change is an organization dedicated to creating a more human America for Black People.


The Direct Agents creative team won first place in the OUTFRAME 2020 competition for their submission “Out of Love.” The winning prize, courtesy of Outfront Media, included a billboard feature in Times Square, NYC and around the nation for the month of November. Also included in the prize was a month of pro bono nationwide digital billboard space and advertising for a charity of their choice. Direct Agents selected Color of Change as their partner charity for this project. 


Color of Change is focused on ending unfair practices that hold Black communities back “until justice is real.” The digital billboard design is centered around the organization’s support of Black-owned businesses. Throughout the past year, the COVID-19 pandemic has disproportionately affected Black communities through the decimation of black-owned businesses. Not only does this affect individual people, it threatens entire communities. In an effort to help support these communities, Color of Change created the Black Business Greenbook, an online directory of Black-owned businesses. 


The creative team at Direct Agents drew inspiration from the Greenbook efforts to create the billboard design. Direct Agents is proud to partner with an organization centered around bringing justice to America. Digital billboards will be displayed January 22, 2021 to February 22, 2021, during Black History Month.


To learn more about Direct Agents’ creative work, reach out to marketing@directagents.com.