1:30 — Opening Remarks + Macro Implications / Predictions
Chieh Huang, CEO at Boxed, and Josh Boaz, Managing Director & Co-Founder of Direct Agents
Josh and Chieh will kick our summit off with opening remarks and the macro implications of COVID. This will cover the impact on industries, historical precedents, predicted recovery & outcomes.
2:00 — Current State of Amazon and Ecommerce
James Ha, VP of Marketing & Communications at Master and Dynamic, Christy Hayes, Director of Global Marketing at Belkin International, Daniel Owen, EVP of Direct Agents, Megan Conahan, EVP of Direct Agents
The ecommerce landscape is changing rapidly. This session will talk with industry leaders on current ecommerce trends, new Amazon policies put into place, and what all Ecommerce brand marketers should be implementing.
2:30 — The Future of Fashion
Kristin M. DiCunzolo, Vice President Marketing & eCommerce at Wacoal, Meagen Johnson, VP of Marketing at Jane, Megan Conahan EVP at Direct Agents, Brittany Lange, Director of Client Services at Direct Agents
Retail may never be the same. This session will discuss current trends in the space, how retailers are adapting to digital first with brick and mortars being closed, and what the next few months look like from curbside pickup to increasing digital presence.
3:00 — Shaping the Future of Storytelling
Kristin Fallon, Head of Content and Storytelling at GE Healthcare, Dinesh Boaz, Creative Director / Co-Founder of Direct Agents
These days, brands should be approaching storytelling and creative with a critical eye. The same creatives you were using three weeks ago, may no longer work today. It’s important for brands to continue to market, but make sure updated creative best practices are in place.