Amazon & eCommerce Media
We help brands build, scale, and grow profitably on Amazon, and everywhere buyers buy. Fueled by Kanopy AI, we increase LTV, reduce NTB costs, and maximize contribution margin across channels.
- Real-Time Media Optimization across marketplaces, reducing wasted spend by up to 28%
- Cross-Retail Attribution to understand how Amazon, Walmart, and TikTok Shop influence each other
- Accelerated New-to-Brand Growth using real-time AI bidding, audience modeling, and retail signals
- Content Intelligence System that dynamically improves creative and PDP performance
Contact Us
Battling Seasonal Competition for Household Candy Brand
Strategy
Leveraged Social Media and DSP to grow glance views & new to brand sales
Goal
Increase YoY Revenue regardless of declining SV
Outcome
Tailored Strategies by Channel
No two channels operate the same. We build strategies tailored to how Amazon, DTC, Walmart, Target, and TikTok actually work to help brands grow faster, smarter, and more profitably
AMAZON
Amazon is where brands scale demand at speed. As a performance-focused Amazon advertising agency, we help brands grow with full-funnel Sponsored Ads, DSP, AMC, and product page SEO designed to boost visibility and iROAS.
- Amazon DSP & Sponsored Ads management aligned to NTB acquisition and margin goals
- Strategic keyword planning and PPC optimization across Amazon ad types
- A+ Content and SEO for Amazon PDPs to increase traffic and organic rank
- AMC audience targeting and event-based insights via KanopyAI bidder
- Subscribe & Save and churn-recovery strategies to increase LTV
- Inventory, pricing, and Buy Box consulting for always-on retail readiness
D2C & SHOPIFY
DTC is where margin and loyalty are built. We help brands grow through full-funnel acquisition strategies, ecommerce SEO and performance marketing designed to increase LTV, reduce CAC, and build sustainable profit.
- Meta & Google Ads optimization for CAC efficiency and scale
- Ecommerce SEO and product feed optimization to improve visibility and organic discovery
- Pixel and CRM integration to activate first-party data across paid channels
- Landing page testing and CRO to increase AOV and reduce drop-off
- Custom audience segmentation for omnichannel retargeting via Meta, Google, and Shopify
WALMART
Walmart is built for scaled reach and price-accessible entry. We help brands grow with Walmart Connect advertising, WFS readiness, and listing strategies that maximize visibility and sales.
- Walmart Connect campaign setup across Sponsored Products & Display Ads
- SKU planning based on shopper behavior and competitive performance
- Keyword & trend analysis to boost organic rank and share of shelf
- Promotion and pricing strategy tailored to seasonal retail cycles
- Closed-loop attribution to connect media with digital and in-store sales
TARGET
Target is where premium positioning meets high-intent retail media. As one of the first agencies onboarded to Roundel’s self-serve platform, we help brands scale through product-first campaigns, curated creative, and digital-to-store measurement.
- Targeted digital media planning across Search, Browse, and PDP placements
- Roundel campaign setup aligned to Target’s taxonomy and ad structure
- SEO-optimized PDPs and review syndication to increase conversion
- Target Circle offer alignment for seasonal and evergreen promotions
- Digital-to-store attribution to measure impact across online and offline touchpoints
TIKTOK & INFLUENCER
TikTok isn’t just a discovery platform—it’s a commerce engine. As a full-service TikTok ads agency, we turn influencer-driven content into measurable sales by combining UGC, paid media, and Shop optimization to capture demand and convert instantly.
- Campaign strategy and management from a full-service TikTok ads agency
- Spark Ads and creator amplification to boost UGC and ROAS
- TikTok Shop listing optimization to increase conversion and discoverability
- Influencer sourcing and seeding tied to NTB acquisition and trial
- UGC strategy for product education, reviews, and trust-building
- Conversion tracking and attribution setup via TikTok Events API
Instacart, Costco, Whole Foods, Home Depot, and More
Every retailer comes with its own rules, requirements, and revenue levers. We help brands navigate emerging retail platforms with tailored go-to-market plans, full-funnel media support, and operational consulting to almost everywhere your products are sold.
- Retailer-specific launch planning and onboarding guidance
- Paid media setup across emerging platforms like Instacart Ads, Costco, Lowe’s and Home Depot’s Orange Access,
- PDP and content optimization tailored to each retailer’s UI and approval process
- Strategic SKU selection and inventory forecasting aligned to fulfillment readiness
Who We Work With
