Thank you for joining us at “How to Win Holiday 2021: Not Your Average Q4"! In case you missed it, or if you want to rewatch, please see our recap and video linked below. Watch the full session here Conquering the Curve: Staying Ahead of Consumer Behavior Trends –...
YouTube Video Action Campaigns: Everything You Need to Know
These days when I see VAC, I immediately think of vaccines - but Google has another VAC you should care about. It stands for Video Action Campaign, and we’re here to tell you all about it…. As marketers, one of the most frustrating parts of running paid YouTube...
The 6 Steps to Killer Youtube Creatives
What makes a successful Youtube campaign? Many brands miss out on the most basic step - ensuring unique and innovative creatives. To drive success for your brand’s next YouTube TrueView for action campaigns, creative should be the number one priority. Many brands try...
Remote Video Production: Reimagining Creative Projects in 2021
While the country has seen waves of state openings and closings, it’s clear that 2021 will not bring complete certainty to the business challenges that COVID-19 poses. Marketers will continue to face similar challenges this year, and it will take innovative thinking...
Advertisers are Cancelling their Upfront TV Contracts and Embracing OTT/CTV
Upfront advertising contracts have been a cornerstone of traditional TV advertising since they were first introduced in the 1960s. Historically upfronts have been so important for the television industry because it allowed advertisers to get preferential pricing, and programmers to better forecast their revenue.
Content is Gold, but Reach is Silver: Why Biddable Media is essential for OTTs in the era of COVID
There is nothing more alluring than a glimpse of a new piece of content on our feed. Stay-at- home orders have us binge-watching classics and scrolling through the familiar dashboards of Netflix & Hulu more than ever. The concept of “content is king” has never rung more true than it does today.
Using the World as Your Creative Inspiration, a Conversation with Tim Saccenti
This week’s BluePrint episode features Tim Saccenti, Director and Photographer of Setta Studio with host Dinesh Boaz, Creative Director and Co-Founder of Direct Agents and guest host Maddie Fantle, Associate Director, Creative & Marketing at Direct Agents.
COVID-19 Retail Search Trends
As the COVID-19 outbreak continues, retail behavior has been completely flipped on its head as a result of self-distancing measures. However, consumers are still spending, with 60% of Americans planning on shopping as much or more due to the pandemic.
Video Consumption Trends- COVID-19
During the COVID-19 crisis, there has been a boom in at-home video consumption across all platforms. Below is the latest trends seen across Social, YouTube and Streaming platforms. With this large increase in viewership, advertisers should strongly consider pivoting marketing dollars into these platforms.