What makes a successful Youtube campaign? Many brands miss out on the most basic step - ensuring unique and innovative creatives. To drive success for your brand’s next YouTube TrueView for action campaigns, creative should be the number one priority. Many brands try...
The Paid Search team at Direct Agents has been named a finalist in the Digiday Awards for Best Search Campaign. Digiday Awards honors “the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing.” The team...
Back in May of 2020, Google announced a ‘Web Vitals’ initiative as a way to hold websites accountable for their overall user experience and in an effort to guide users to the most well-designed sites. The implications of this update are far-reaching and could have a major impact on the future of the Google ranking algorithm.
At WWDC in 2020, Apple announced that in iOS 14 (releasing later this year), Identifier for Advertisers (IDFA) will essentially be reduced in its capabilities of providing user-level & device level tracking. Within iOS 14, users will be able to “opt-in” to IDFA when they first install an app with a message displayed about tracking users across apps and websites. Given that users might not opt-in, this change would leave a gaping hole within the mobile app ecosystem & its future. In 2019, the app advertising industry consisted of an $80 billion industry along & will only continue to grow as a user’s demand shifts to mobile during the pandemic.
The average user has an account on eight social media platforms and can spend hours perusing them on any given day. With the social landscape further diversifying every year in terms of platform and creative options, marketers find themselves at a crossroads. On one hand, acknowledging that Creative is the most important element of their advertising campaigns. On the other hand, they are forced to recognize that the cost of having creativity optimized towards each of the placements has increased substantially.
As the impact of COVID-19 continues to change the marketing landscape the need to evaluate where marketing dollars are going is more important than ever. One area that often comes under scrutiny is Paid Brand Search. Even in the best of times, the decision to run a paid brand search campaign can depend largely on the competitive landscape and name recognition of your brand. But regardless of the level of conquesting seen on your branded terms, there is always a value to running some degree of branded search. Benefits of running brand include:
Shopping campaigns have not only become a requirement for e-commerce companies to stay relevant and promote their online and local inventory, but to also protect their Brand impression share from competitors and retain their current client base. It’s been a little over 6 months since Google has released their new Smart Shopping campaign, but what exactly makes Smart Shopping, “smart”? Is it actually as “smart” as Google says it is?
Amazon’s advancements in voice search have only continued to evolve within the U.S. market share for in-home digital assistants. According to studies by OC&C, 50% of all searches will be voice searches by 2020 and 30% of those searches are set to be complete without a screen. Individuals are simply adapting rapidly to the evolution of voice search and that it is destined to become more of a promising factor in our everyday lives.
You’re Invited! Join Direct Agents on November 30th at 8:30 AM- 11:00 AM at Irvington bar and grill, located in the W Union Square, for an informative breakfast discussion on the e-commerce giant, Amazon. Experts from Direct Agents will be speaking on how brands can utilize tools in