Analytics
Video Consumption Trends- COVID-19

Video Consumption Trends- COVID-19

During the COVID-19 crisis, there has been a boom in at-home video consumption across all platforms. Below is the latest trends seen across Social, YouTube and Streaming platforms. With this large increase in viewership, advertisers should strongly consider pivoting marketing dollars into these platforms.

Data Privacy & Regulation: Positioning your Brand for Success

Data Privacy & Regulation: Positioning your Brand for Success

As you may have heard, CCPA (California Customer Privacy Act) goes into effect in the new year (January 1st, 2020). This regulation requires brands to clearly expose what personal data is being collected and how it is used. Brands must also comply with a user’s “right to deletion” of personal information used by the brand (inclusive of media targeting).

Analytics