During the COVID-19 crisis, there has been a boom in at-home video consumption across all platforms. Below is the latest trends seen across Social, YouTube and Streaming platforms. With this large increase in viewership, advertisers should strongly consider pivoting marketing dollars into these platforms.
As COVID-19 remains a factor in our day to day lives, it continues to affect search interest differently by vertical. Below is a snapshot of the indexed search queries for consumer interest from 3/18-3/31 (as of 4/7 this is the most up to date data Google can provide.)
As the Coronavirus Pandemic continues to disrupt daily life, people have adapted to staying in place and working at home. These behavioral changes do not end in the physical word as online shopping trends have shifted during the past few weeks.
As you may have heard, CCPA (California Customer Privacy Act) goes into effect in the new year (January 1st, 2020). This regulation requires brands to clearly expose what personal data is being collected and how it is used. Brands must also comply with a user’s “right to deletion” of personal information used by the brand (inclusive of media targeting).
Traditional 1st-party data will only get one so far, which is why now is the time to begin thinking about and planning for zero-party data collection.
Amazon, one of the largest global online retailers in the world, has reported a dramatic increase in ad business revenue of 123 percent in their third-quarter. This substantial growth in revenue, which is primarily made up of ad sales, stems from Amazon’s strategic advertising platform known as Amazon Advertising.
The Current State of the Customer – Why It’s Critical For Your Brand To Understand Your Customer Using Analytics
With the rise of the information age, customers have gained an incredible amount of influence over companies. They expect consistent, high-quality experiences both digitally and physically, and companies must move quickly to gain their already-limited attention. Understanding a consumer’s preferences and values has never