Necessity is the mother of invention. At Direct Agents, we have been hard at work developing solutions and thought leadership to help brands thrive during the world’s continued digital acceleration. Konami AI TM While Google, Facebook, and Amazon hold all the data and...
SKAdNetwork: A Guide to Apple’s New Measurement API
As digital data privacy practices continue to ramp up, it has become a minefield for marketers to navigate. For app-based marketers, the iOS14 data privacy update (expected release: early Spring 2021) is going to further add to these media and measurement...
Holiday Shopping Trend Report: Black Friday and Cyber Monday
Cyber Monday and Black Friday Set E-Commerce Records The 2020 Holiday season has seen a significant shift in key shopping dates and consumer buying patterns. With Amazon Prime Day on October 13th-14th marking the unofficial start to the holiday shopping season,...
Measuring Up GA4
The Largest Google Analytics Product Update Since 2012 What is GA4? GA4 is a more advanced, event-based reporting property aiming to provide marketers with a holistic view of their users across multiple platforms. The property is setting the stage for tracking within...
Holiday Purchase Intentions for 2020
Holiday 2020 will certainly see its share of changes and new behaviors. However, the main focus will be the underlying trends that have been developing over the past few years. To understand consumers’ spending intentions this season and how they compare to the prior...
Making Sense of Your Data During a Global Pandemic
As the world’s day-to-day routines, economies, and lifestyles are reshuffled, what you once thought you knew about your brand’s user base may likely not hold as true as it did pre-COVID-19: You are not alone.
How COVID-19 Changed The Search Engine Results Page
Since March 2020 when the Coronavirus was declared a pandemic, Google has reacted quickly by rolling out new search features to mitigate the spread of false information related to COVID-19. In addition to this, the majority of Page 1 visibility is being owned by government agencies such as the World Health Organization and the Center for Disease Control in order to provide the public with accurate information.
Google Shopping Now to Feature Free Product Listings
The Big Picture
Google recently announced a dramatic change to its product search offering – free product listings will now be featured in google shopping.
Beginning next week, users will be able to browse a mix of both paid and free product listings for the first time in Google Shopping’s 8 year history. Most analysts think this is an effort by Google to compete with Amazon’s dominant hold on the online retail industry.
COVID-19 Retail Search Trends
As the COVID-19 outbreak continues, retail behavior has been completely flipped on its head as a result of self-distancing measures. However, consumers are still spending, with 60% of Americans planning on shopping as much or more due to the pandemic.