Analytics
Quarterly Update: Marketing Analytics & Technology

Quarterly Update: Marketing Analytics & Technology

Necessity is the mother of invention. At Direct Agents, we have been hard at work developing solutions and thought leadership to help brands thrive during the world’s continued digital acceleration. Konami AI TM While Google, Facebook, and Amazon hold all the data and...

Measuring Up GA4

Measuring Up GA4

The Largest Google Analytics Product Update Since 2012 What is GA4?  GA4 is a more advanced, event-based reporting property aiming to provide marketers with a holistic view of their users across multiple platforms. The property is setting the stage for tracking...

Holiday Purchase Intentions for 2020

Holiday Purchase Intentions for 2020

Holiday 2020 will certainly see its share of changes and new behaviors. However, the main main focus will be the underlying trends that have been developing over the past few years. To understand consumer’s spending intentions this season and how they compare to the...

How COVID-19 Changed The Search Engine Results Page

How COVID-19 Changed The Search Engine Results Page

Since March 2020 when the Coronavirus was declared a pandemic, Google has reacted quickly by rolling out new search features to mitigate the spread of false information related to COVID-19. In addition to this, the majority of Page 1 visibility is being owned by government agencies such as the World Health Organization and the Center for Disease Control in order to provide the public with accurate information.

Google Shopping Now to Feature Free Product Listings

Google Shopping Now to Feature Free Product Listings

The Big Picture
Google recently announced a dramatic change to its product search offering – free product listings will now be featured in google shopping.

Beginning next week, users will be able to browse a mix of both paid and free product listings for the first time in Google Shopping’s 8 year history. Most analysts think this is an effort by Google to compete with Amazon’s dominant hold on the online retail industry.

Analytics