Zero Party Data: The Blending of Art & Science
Traditional 1st-party data will only get one so far, which is why now is the time to begin thinking about and planning for zero-party data collection.
Amazon’s Ad Business Takes Lead with 123 Percent Growth in Third Quarter
Amazon, one of the largest global online retailers in the world, has reported a dramatic increase in ad business revenue of 123 percent in their third-quarter. This substantial growth in revenue, which is primarily made up of ad sales, stems
The Current State of the Customer – Why It’s Critical For Your Brand To Understand Your Customer Using Analytics
With the rise of the information age, customers have gained an incredible amount of influence over companies. They expect consistent, high-quality experiences both digitally and physically, and companies must move quickly to gain their already-limited attention. Understanding a consumer’s preferences