Retail Media has emerged as the fastest-growing segment in Digital, with Walmart and Target being the leading drivers of growth (outside of Amazon). These two retail giants have historically dominated the offline market, accounting for over $500 billion in U.S. Retail...
With wallets tightening in 2023 and AMZ fees continuing to increase steadily, Amazon Sellers are looking for ways to get the most out of their selling account. Below we listed the free features within Seller Central that you should utilize to boost your customer reach...
The cost of selling on Amazon is continuously rising, making it more challenging for sellers to turn a profit. According to Marketplace Pulse, Amazon is currently taking an average 50% cut of sellers’ revenue in 2023. In combination with the ongoing economic...
At the beginning of Q1 2023, Amazon sellers were met with the announcement of increased FBA fees on Amazon starting on January 17th, 2023. This news may have left some Amazon sellers feeling uncertain about the future of their business, as increased inflation has...
With only a few weeks into Q1, it’s important that Amazon Sellers take a step back and evaluate the economic reality. Inflation has been in full swing for over a year, the FED raised interest rates seven times in 2022 (with more on the way this year), and the market...
“FOMO” (Feedback for On-Page Management & Optimization) is proprietary technology developed by the Direct Agents team that helps to quantify the impact of any product detail page change on Amazon to pinpoint the precise optimizations that grow sales. Los Angeles,...
We’ve all heard the rumors about this Fall Prime Day/Prime Fall Deal Event/Prime Day 2.0, but it’s now official: Prime Early Access Sale will now be on October 11-12th(!) and will offer yet another 48 hours of deals exclusively for Prime Members. With inflation at an...
With Amazon being one of the most saturated marketplaces, brands need to set themselves apart from competitors and consistently engage with their consumer base. One of the easiest ways to do so is to opt-in and test every Beta program Amazon has to offer (and there...
Now that Amazon’s “biggest” shopping event in history has ended, Direct Agents has recapped the biggest wins and future learnings that brands can use to plan for Amazon’s next Prime Day scheduled in the Fall. While many predicted that Prime Day 2022 would pale...