Walmart recently introduced the Search Term Impression Share Report (STIR) for Walmart advertisers. The STIR provides brands with complete visibility into their ad presence on Search Engine Result Pages, enabling advertisers to pinpoint their Share of Voice by keyword...
Amazon Prime Day 2023 was held on July 11th and 12th, and the data is becoming clear Amazon has had another record-breaking year. With this year’s shopping event now behind us, we’re highlighting some of the most interesting data trends from Prime: Better Economic...
Amazon Prime Day 2023 is just around the corner! The eCommerce giant has confirmed the dates of July 11th and 12th, opting for the traditional two-day schedule vs. extending to four days as some proposed. This year more than ever, it's crucial for brands to seize this...
Surprise! Recent reports from Bloomberg reveal that Amazon, joining the ranks of Google and Meta, has plans to integrate Generative AI into their search engine. This update has the potential to transform the eCommerce landscape and revolutionize how over 60% of US...
With the intersection of eCommerce and user-generated content becoming closer than ever, brands must take advantage of Influencer Marketing to reach new consumers. When thinking about Influencer Marketing, consumers typically associate it with Meta, TikTok, and...
Retail media has quickly become a highly effective way for brands to reach their target audience and drive sales. However, before launching a retail media campaign, there are several key factors that brands should consider in order to achieve success. In this article,...
Retail Media has emerged as the fastest-growing segment in Digital, with Walmart and Target being the leading drivers of growth (outside of Amazon). These two retail giants have historically dominated the offline market, accounting for over $500 billion in U.S. Retail...
With wallets tightening in 2023 and AMZ fees continuing to increase steadily, Amazon Sellers are looking for ways to get the most out of their selling account. Below we listed the free features within Seller Central that you should utilize to boost your customer reach...
The cost of selling on Amazon is continuously rising, making it more challenging for sellers to turn a profit. According to Marketplace Pulse, Amazon is currently taking an average 50% cut of sellers’ revenue in 2023. In combination with the ongoing economic...