Luxury Intimates Brand Case Study

A luxury intimates brand experienced competitive disruption from digitally native newcomers. The goal was to reach a wider, younger audience across four of its properties within the US and Canada.

SERVICES:

Paid Search / Identity / Strategy

Reworked Wacoal’s martech and tracking ecosystem and employed a ground-up approach to systems implementation

Enabled a 1st party data collection and activation strategy in the form of a Customer Data Platform (CDP)

Implemented robust Paid Search campaigns to maximize on branded campaigns and capture new users trickling in from top-funnel Social and Display campaigns

41%

Increase in revenue generated by all paid media campaigns Q2 YoY

236%

Increase in revenue generated by social media campaigns YoY, at a 361% return

+450%

ROAS (450% TY vs 400% LY), due to the synchronous strategy between all paid media and collaboration with the demand team