We will be at LeadsCon once again, but this time in New York! LeadsCon, a conference in NYC for online lead generation, direct response marketing and vertical media, is a distinguished event for key marketers and executives with similar results-driven marketing objectives.
Summers in NYC are never pleasant. The heat has probably been affecting our productivity here at DA, but we’ve been keeping it cool inside the office and demonstrating great work and progress. In July, we welcomed on board Covenant House, Free Country, Ouidad, Allied Van Lines, Direct Energy and Terminix. It’s been highly rewarding to see the client list continue to grow as we are heading into a record month for the year of 2015.
The industry is constantly developing with a boom of real-time advertising, and programmatic and search are now integral parts to any marketing campaign. On July 28th, Direct Agents and Google will highlight thought leadership and important trends in the Search and Programmatic space. We welcome you to join us at the Google Headquarters in NYC to listen to industry experts, as well as network with peers over cocktails and appetizers on Google’s rooftop terrace.
Last month, I had the pleasure of speaking on the topic of Programmatic for two well-known conferences, the Digiday Programmatic Summit and ad:tech San Francisco. Held in Austin, Texas, the Digiday Programmatic Summit had numerous focal points; from core platform feature sets, to wholesale publisher adoption through increased PMPs, to standardizing viewability for all. At ad:tech San Francisco, I touched on a very different question in Programmatic circles—“Going Programmatic In-house or Agency”.
Although mobile has been a hot topic for some time, Google’s April 21st algorithm update has created a special charge in the air. If your website isn’t yet mobile-friendly, don’t despair – here are a few options to choose from when deciding what will best suit your goals and resources.
May is going to be a busy month for us and we’re very excited about it! With 4 conferences coming up across the country, there’s plenty of opportunities to meet us and find out how we can boost your marketing efforts.
To kick off this month, we’ll be exhibiting at AppsWorld North America in San Francisco for the first time and then speaking at the Digiday Programmatic Summit in Austin afterwards. Then we will continue on to attend K8 Kenshoo and finish the month off strongly at ad:tech San Francisco where we will be exhibiting and speaking as well.
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