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Mobile & Sales: Prepare for the Holiday Shopping Season with 2016 M-Commerce Trends

  • Sep 06, 16
  • Direct Agents
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Fall and Winter months often bring shoppers into stores looking to purchase holiday gifts for friends and family. However,  we are slowly seeing a new trend emerge. Consumers now favor browsing, comparing and purchasing these gifts in the comfort of their own homes, at work or on their phones.

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SEO Marketing: How Will it Change with the Rise of Augmented Reality?

  • Aug 26, 16
  • Lizzy Tepluhhin
  • 0 Comments

With the recent launch of Pokémon Go, it’s no surprise that the term ‘Augmented Reality’ has become a hot topic for discussion.

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Direct Agents Joins On-Demand Industry Association, ODIA

  • Aug 19, 16
  • Direct Agents
  • 0 Comments

We are proud to announce that we are one of the founding members of the On Demand Industry Association.

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Direct Agents Speaks on Managing Fraud at MediaPost's Programmatic Insider Summit

  • Aug 17, 16
  • Direct Agents
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Direct Agents spoke again at MediaPost’s Programmatic Insider Summit. Last year, our Director of Programmatic Nicholas Galante spoke on stage with a client on the methodology of mobile retargeting.

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The Beacon Boom: Fitting Beacon Technology Into Your Local SEO Strategy

  • Aug 15, 16
  • Stephanie McNevin
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Beacon technology, first introduced by Apple in 2013 at a national developer’s conference, has been a buzzworthy item ever since it hit the scene. Since the technology’s debut three years ago, marketers have been jumping onto the beacon boom with retailers and businesses both small and large adapting the technology. But what does this tech mean for SEO? Specifically local SEO?

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How Instagram Stories Will Benefit Brand’s Engagement and Awareness

  • Aug 10, 16
  • Direct Agents
  • 0 Comments

With the release of the new Instagram Stories feature, users can now publish photos and videos for a twenty-four hour time frame. Almost identical to Snapchat, Instagram Stories is intended for users to be able to post more frequent and relaxed posts without having these posts live on their main Instagram feed. 

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