The AVA Digital Award recognizes excellence in digital communication.
New York, NY – February 10, 2016 — Direct Agents has won the 3rd Annual AVA Digital Award for Programmatic Advertising. An international awards competition, AVA Digital Awards recognize talented companies that demonstrate excellence in the planning, concept, direction, design, and production of digital communication, in five categories.
The hike from 201.7 million digital shoppers in the U.S. in 2015 to a projected 206.2 million this year is not unprecedented. Not only are more people shopping online on their computers but they are also looking for wanted items on their phones and tablets. So, it is imperative for marketers to consider the best practices for acquiring the largest number of customers and maximum ROI.
On February 5th, Direct Agents invites marketers in the Ecommerce, retail and on-demand app space to join us in celebrating the New Year at our event! Kickstarting the day, Google Specialists will share 2016 retail & eCommerce trends, as well as provide an overview of key products and insights in the digital space. The event will culminate with a sneak-peak into Direct Agents's very own cross-channel strategy approach - highlighting the best-in- class client success stories.
With the consistent growth of digital media, digital ad spending is expected to rise 17.2 percent by the end of 2015 at $160 billion, and an additional 13.5 percent in 2016, and eventually overtake TV as the biggest advertising category by 2017, according to the NYTimes.
Thanksgiving weekend might have looked a little different this year. Reports indicate less mall madness and a little more mobile madness. With sales starting earlier and extending throughout the holiday season both in stores and online, shoppers didn’t need to wait hours in line for great deals anymore. They did it in the comforts of their home while wearing their post-Thanksgiving meal sweatpants. It doesn’t get better than that.
Last week, we hosted a successful pre-holiday mixer, featuring our Director of Programmatic, Nicholas Galante, and Google’s Agency Development Manager, Lauren Mobyed, at our NYC office. The event highlighted ‘Trends in Programmatic Video’ and ‘Video Advertising in the Age of Abundance’. As cocktails and hors d’oeuvres were served throughout the night, we were thrilled to network with our partners and friends to celebrate the upcoming holidays together.
How are you preparing for the holiday shopping season? According to MoPub, this year’s projected US retail sales in November and December is $855 billion. This year’s number projects a 5.7% growth from 2014, but what can you do to enhance your advertising efforts during this crucial time of the year?
On Nov 18th, we will be hosting an exclusive pre-holiday mixer with Google to celebrate the upcoming festivities.
With the holiday season rolling around the corner, the question on everyone’s mind is how do we reach customers more efficiently and stand out from the competition? Our new Holiday Marketing Strategy for 2015 provides a practical solution to maximize the reach of your consumers during the most crucial time of the year.
On September 28th, Google disclosed two new long-awaited products, Customer Match Targeting and Universal App Campaigns during Advertising Week 2015 in NYC.
What is Customer Match?
Increase your digital campaign results.