Most digital marketers are familiar with the common features of Google Analytics, such as site visits, traffic sources, and best performing content. However, there are many other components that are often missed or underutilized. We are now offering DA Analytics, the newest addition to our award-winning, omni-channel solutions
Direct Agents is excited to announce the debut of its West Coast presence with the opening of a new office in Los Angeles. Paralleling the New York office, Direct Agents has opened a California counterpart to grow its current clientele while better serving its West Coast clients. The new office will be spearheaded by Director of Programmatic, Nicholas Galante.
On November 1st, Facebook will disable FBX, its real-time bidding ad system that enables advertisers to purchase desktop ads with third party networks and demand-side platforms. Launched in 2012, FBX allowed advertisers to utilize 1st party and 3rd party data to reach desktop only audiences within Facebook.
Direct Agents, an omni-channel digital marketing agency, today announced its membership in the American Association of Advertising Agencies, or the 4A’s. The 4A’s is a renowned national trade association representing the advertising agency business in the United States.
“Joining the 4A’s has been an exciting step for us as a fast growing agency. We now have expanded our access to innovative content, research and a network of experienced professionals in the digital space,” said Dinesh Boaz, Managing Director/Co-Founder.
“The consumer today is evolving. They are multi-channel, cross-device and constantly moving around with their behaviors online.”
This 13th year anniversary video shares the agency’s vision for the future and also celebrates the core values and methodologies that are integral to the company’s overall success. The video features the Direct Agents executive team touching on the power of a cross-channel, integrated service and their diverse expertise across Programmatic, SEM, Lead Generation, and Social marketing.
In this video, you will discover:
Last week, I traveled with our SVP of Sales, Megan Conahan, to the Collision Conference in beautiful New Orleans. The three day event was filled insightful panel discussions and product demonstrations from hundreds of companies. On day 1, Megan and I spent most of our time at the Marketing Stage. C-level executives presented on various types of industry trends which was highly intriguing as a digital marketer.
In today’s highly digital world, finding the best way to reach and influence a consumer can be a daunting task. Do you opt for SEO, social media campaigns, programmatic display ads, or email marketing? The answer is yes, to all. Because consumers are engaging with content across multiple channels and devices, a successful digital campaign needs to span across just as many platforms in order to be effective. You need to implement an omni-channel approach.
Direct Agents won the 4th annual Hermes Creative Award presented by the Association of Marketing and Communication Professionals for an integrated Omni-Channel strategy for its client Zeel, - the first, largest, and leading on demand massage company – across Search, Programmatic, Social and Creative.
Direct Agents’ VP of Search & Display, Daniel Owen will participate on a panel “Large Conversions, Small Screens” with two other leading marketing executives from Eniac Ventures and BrandProject. On April 6th at Verbal + Visual, the panelists will speak on the best practices for optimizing your mobile presence for eCommerce.
Direct Agents turns 13 this week and it’s always a moment for me to reflect on what this milestone means, both from a personal and agency perspective.
In my blog post last, I discussed how valuable your first party customer data can be to enhancing social media customer acquisition campaigns I outlined several reasons why channels like Facebook, Instagram, and Twitter are so important to any marketer’s customer acquisition campaigns, and how intelligently utilizing first party data can supercharge any marketer’s campaigns.
If you’re anything like me, scrolling through Facebook, Instagram, and Twitter is a part of your daily routine. We use social media not only to stay connected with our high school friends, but also to follow and engage with the brands, publications, TV shows, and celebrities that we care about. Through our social media platforms, we share the knowledge of our interests, activities and favorite brands with our followers and friends.
Increase your digital campaign results.