Los Angeles is known for its great weather, celebrities and luxurious lifestyle while San Francisco, and more specifically Silicon Valley, stands as the epicenter of technology-based companies. But many tech companies, both start-ups and enterprise level, have made homes for themselves in parts of LA such as Santa Monica, Venice Beach, and Marina del Ray. Our latest Silicon Beach series will provide monthly highlights and news from the sunny tech hub.
Fall and Winter months often bring shoppers into stores looking to purchase holiday gifts for friends and family. However, we are slowly seeing a new trend emerge. Consumers now favor browsing, comparing and purchasing these gifts in the comfort of their own homes, at work or on their phones. This may seem easier for brands to boost sales around the holiday season due to the accessibility of their e-commerce storefronts, but it’s also creating much more competition.
With the recent launch of Pokémon Go, it’s no surprise that the term ‘Augmented Reality’ has become a hot topic for discussion. Whilst this buzzword has been around for a while, now is the time for SEO experts to start taking an interest in this up-and-coming technology, as it won’t be long until AR apps become a medium for consumers to perform their search queries.
We are proud to announce that we are one of the founding members of the On Demand Industry Association.
Recently launched, On Demand Industry Association is a first-of-its-kind organization dedicated to advocating for and advancing the industry of on-demand businesses and service providers. ODIA serves as a voice for on-demand businesses, while also educating consumers on how to safely select and utilize the services.
Direct Agents spoke again at MediaPost’s Programmatic Insider Summit. Last year, our Director of Programmatic Nicholas Galante spoke on stage with a client on the methodology of mobile retargeting. This year, Nicholas returned to Lake Tahoe as a panelist on ‘Going Clean: Managing Fraud.’ This panel addressed how marketers can stay ahead of fraudsters along with how buyers can find clean supply and be aware of new threats.
Beacon technology, first introduced by Apple in 2013 at a national developer’s conference, has been a buzzworthy item ever since it hit the scene. Since the technology’s debut three years ago, marketers have been jumping onto the beacon boom with retailers and businesses both small and large adapting the technology. But what does this tech mean for SEO? Specifically local SEO? Before we get into the details of a beacon bonded local SEO future, let’s start at the basics.
Beacon Technology: What Exactly Are Beacons And How Are They Being Used?
With the release of the new Instagram Stories feature, users can now publish photos and videos for a twenty-four hour time frame. Almost identical to Snapchat, Instagram Stories is intended for users to be able to post more frequent and relaxed posts without having these posts live on their main Instagram feed.
But what does Instagram Stories have that Snapchat doesn’t?
With all the buzz around Snapchat, we’ve decided this would be a great platform for us to engage with our client community, giving them an inside look at Direct Agents. We will be regularly posting exclusive snapchats, revealing our latest events, works, and any other updates about the industry. Regularly attending and hosting events, this will allow our followers to be exposed to all aspects of digital marketing.
Being in the digital advertising industry is not always easy, as there are deadlines to meet and numerous types of technology. At Direct Agents, we strive to place an emphasis on our employees' wellness and health. Our employees work hard to deliver our clients the most promising and positive results.
Check out our latest video, which highlights some of our perks in a tongue-in-cheek way.
A sophisticated paid search strategy encompasses consistency, advanced targeting, relevance, branding and unlimited testing. However, as the digital marketing industry continues to rapidly change, it’s often difficult to be aware of the newest additions to Google AdWords. Businesses should be certain that their search efforts include all available features to increase brand awareness and drive traffic to their sites.
We're in LA! Join Direct Agents on Tuesday, August 9th from 6:30 - 8:30 PM for a night full of marketing insights along with tips and tricks to building your clientele and brand awareness.
Pokémon GO has started a revolution in the App Store by taking the top spot, doubling the downloads of the dating application Tinder and generating more daily users than Twitter. This gaming application has not only marked its influence on apps, but it has also started to bring the online and offline worlds together.
Increase your digital campaign results.