Los Angeles is known for its great weather, celebrities and luxurious lifestyle while San Francisco, and more specifically Silicon Valley, stands as the epicenter of technology-based companies. But many tech companies, both start-ups and enterprise level, have made homes for themselves in parts of LA such as Santa Monica, Venice Beach, and Marina del Ray.
Fall and Winter months often bring shoppers into stores looking to purchase holiday gifts for friends and family. However, we are slowly seeing a new trend emerge. Consumers now favor browsing, comparing and purchasing these gifts in the comfort of their own homes, at work or on their phones.
Beacon technology, first introduced by Apple in 2013 at a national developer’s conference, has been a buzzworthy item ever since it hit the scene. Since the technology’s debut three years ago, marketers have been jumping onto the beacon boom with retailers and businesses both small and large adapting the technology. But what does this tech mean for SEO? Specifically local SEO?
Increase your digital campaign results.