This week, Direct Agents will be attending Google’s Agency Partner Summit at The Westin St. Francis in San Francisco from Wednesday, November 9th to Friday, November 11th. As a Google Agency Partner, our agency has first access to the latest features and betas Google offers. We also work with our team at Google to offer educational events for our clients throughout the year, providing them with the latest digital marketing strategies in Search, Social, Analytics, and more.
2016. Direct Agents. LA. This has been an exciting time for us as we kicked off 6 successful months since our LA office launch. Looking back to when we first began discussing the expansion of our business to the west coast, we had initially considered areas in Silicon Valley, like San Francisco, to be the second location for DA. After visiting Santa Monica and our Director of Programmatic, Nick repeatedly saying 'believe in paradise', our Silicon Beach office was set.
There are numerous elements that go into making a successful holiday campaign - eye catching creatives, compelling content and effective incentives to buy. Most brands often forget to reevaluate their search strategy prior to heading into the holiday season. 92% of consumers start their holiday gifting journey online by researching different gifts, so it is essential to be appearing on the search results related to your brand.
It was only a matter of time before Apple would start offering adverts within the Apple Store and slowly but surely, a small percentage of app store users are starting to see them. This new platform allows developers a way to pay for users in discovering their apps. Sponsored ads will include all of the same information similar to that of a search result, such as name, rating, and price of the app. These will appear above all search results. To differentiate from an unpaid result, it will include a light blue background along with a small “Ad” badge near the app name.
Direct Agents utilizes many different platforms and tools to gain measurable results for our clients. Brightedge is a venture backed company that transforms online content into tangible business results, such as traffic, revenue, and engagement. Oftem time, our clients create excellent content for their websites and we work to ensure that their content is increasing their SEO rankings and building brand awareness online.
We’re back with our second edition to our Silicon Beach Series, highlighting the latest updates from the sunny tech hub of Santa Monica. But, that’s exactly what we’d like to talk about today- the expansion of Silicon Beach out of Santa Monica and into the surrounding areas. Santa Monica has been home to many brands that have shown tremendous success in the last few years but due to its limited square footage, brands are taking the initiative and expanding Silicon Beach into the nearby areas of Santa Monica.
We’re excited to celebrate our launch in Los Angeles, and we’d love to meet you at our event. Direct Agents serves clients from notable start-ups to enterprise companies with a strong emphasis in media and entertainment. Our clientele includes Bevel, Sony, Scholastic, Time Inc, LiquidSpace, Forbes, NBC Universal , and more. Come join us and other local digital marketing executives on the rooftop at E.P. & L.P.
Ensuring that the appropriate channels and campaigns receive credit for conversions is essential to all digital marketers. The ability to know which marketing methods perform well help us better plan for our brand’s future. Attribution allows marketers to identify a set of user actions, such as consumer touch points, that contribute to the result of a conversion or purchase, then assigning a value to each. As consumers touch on various points in their conversion journey, attribution modeling has become a heated topic in digital marketing today.
A fleeting thought in many SEOs' mind as they finish a project — wait, what about Bing? Should I start optimizing for Bing too?
Join us on September 28th at Google New York to kick off this holiday season with an effective marketing plan. Direct Agents will be hosting a discussion focused on holiday shopping and analytics, which will provide trends, strategies and advice on maximizing your brand’s online presence in the coming months.
Direct Agents’ Senior Strategist - Analytics Team Lead Joseph Sauro will participate on an eCommerce panel “Mine Your Own Data” this Wednesday, September 14th.
Los Angeles is known for its great weather, celebrities and luxurious lifestyle while San Francisco, and more specifically Silicon Valley, stands as the epicenter of technology-based companies. But many tech companies, both start-ups and enterprise level, have made homes for themselves in parts of LA such as Santa Monica, Venice Beach, and Marina del Ray. Our latest Silicon Beach series will provide monthly highlights and news from the sunny tech hub.
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