Google, along with all other search engines, are always looking for ways to improve their user experience and return the most relevant results. When Google makes changes to their algorithm periodically, it’s common to see drastic changes in results and rankings on SERPs. Throughout Google’s constant updates, SEOs and search marketers have had to adapt and improve their methods on website optimizations in order to compete to rank well.
Pop quiz, hot shot – users are landing on your shopping page, but they don’t convert – what do you do?
Thought I’d start with that, in case there were any big Dennis Hopper fans out there.
Our initial thought when searching for gift inspiration is to turn to our social media accounts, such as Facebook and Pinterest. Now more than ever, these social platforms provide us with not only gift ideas but also enable us to purchase the product directly on these channels. As the power of influencing becomes stronger than ever this season, it is essential to have a robust brand presence on all channels.
This week, Direct Agents will be attending Google’s Agency Partner Summit at The Westin St. Francis in San Francisco from Wednesday, November 9th to Friday, November 11th. As a Google Agency Partner, our agency has first access to the latest features and betas Google offers. We also work with our team at Google to offer educational events for our clients throughout the year, providing them with the latest digital marketing strategies in Search, Social, Analytics, and more.
2016. Direct Agents. LA. This has been an exciting time for us as we kicked off 6 successful months since our LA office launch. Looking back to when we first began discussing the expansion of our business to the west coast, we had initially considered areas in Silicon Valley, like San Francisco, to be the second location for DA. After visiting Santa Monica and our Director of Programmatic, Nick repeatedly saying 'believe in paradise', our Silicon Beach office was set.
There are numerous elements that go into making a successful holiday campaign - eye catching creatives, compelling content and effective incentives to buy. Most brands often forget to reevaluate their search strategy prior to heading into the holiday season. 92% of consumers start their holiday gifting journey online by researching different gifts, so it is essential to be appearing on the search results related to your brand.
Increase your digital campaign results.