The Google play store always seems to be beta testing in the same way search engine results pages do, with the ever-eternal intent on figuring out just what a user wants to see in a useful listing. Lately we’ve been seeing a “Top Features” rating system for specific apps in the Google Play Store populate at a grander scale. This seems to be a play to push out the not-so-used Google+ rating systems used for every app in the play store to date, not so subtly after Google said a Google+ sign-in was no longer required to leave a review in the Play Store.
You’re invited! Join Direct Agents in New York on Thursday, March 16th from 9am-11:30am and discover how video and virtual reality are transforming the marketing industry in 2017! Enjoy a morning of marketing insights along with tips and tricks on how to leverage video marketing as a medium for your advertising campaigns. And if that’s not incentive enough, breakfast will also be served!
Every year, our favorite social media platforms surprise us as they constantly evolve to keep up with cutting-edge trends and technology. 2016 proved to be no different with new features consistently being launched to retain both brands and consumers engaged. Out of all these updates, eight of them have resonated with us and transformed social media in a variety of different aspects. As we look forward to what 2017 holds for the digital world, we’d like to take a step back and share which new social media features made the top impressions this year.
Video has shown us that the possibilities are endless. From 2D to virtual reality, the video marketplace has created an opportunity for consumers to not only view, but to also be a part of the full, immersive experience. With the new year approaching us in the next few days, what should we expect from video advertising?
The virtual reality hardware market size worldwide from 2016 to 2018 is expected to rise from $3.2 billion to $5.7 billion, according to Statista. Virtual reality, a once futuristic fantasy, is truly becoming a reality. VR is a computer generated simulation of a 3D image or environment that allows users to experience a different reality.
While writing this Silicon Beach series in the past few months, we’ve seen tremendous growth in popularity and a significant increase of news features of Silicon Beach. Los Angeles is now known as the third-most-prominent location for startups in the U.S. with San Francisco being the first and New York as second. CEOs are realizing that they don’t need to raise as much money during funding to establish themselves in the Los Angeles area compared to the other two leading locations, so there has been an upscale of well-known companies in the Silicon Beach area.
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