Business Intelligence: Leveraging Data to Increase Revenue
You’re invited! Join Direct Agents and Google in New York on Tuesday, July 18th from 5:30PM-8:30PM and discover how to utilize business intelligence and leverage your data to increase revenue. Enjoy an evening of thought leadership, networking with fellow marketers in the fashion/beauty/lifestyle industries, and cocktails!
On May 17th, we partnered with BrightEdge to successfully launch an SEO webinar focused on how marketers can leverage user micro-moments to amplify their brand's voice online. Tune in to hear from the SEO experts about how to maximize your brand's visibility.
Want to know how to get a digital marketer’s attention? Tell them you can take their most valued audience, and be able to grow it two, heck, three times its original size. This isn’t a magic trick, though its effects can certainly seem to be. The solution is quite simple actually; it’s called Lookalike modeling.
(image soruce: https://www.linkedin.com/pulse/grow-your-sales-lookalike-modeling-brett-parker)
Instagram, a rapidly growing mobile and visual-focused social platform has 700+ million users, with over 400 million of those users engaging with the platform every single day! In 2016, it’s estimated that the platform brought in $1.53B in global mobile ad revenue, a 144% increase year-over-year. About 80% of Instagrammers follow a business on Instagram, and according to Forrester Research, a user's interactions on Instagram with brands is 400% higher than on Facebook and Twitter.
We’re proud to announce our partnership with ThinkLA!
ThinkLA is a nonprofit association founded to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. The mission of ThinkLA is to connect, inspire and educate the LA marketing community.
Last week I was pleased to represent Direct Agents at the She Runs It (formerly, Advertising Women of New York) ‘What’s Hot in Media’ event. From the panels ranging from data measurement to experiential storytelling, a common theme emerged. With our ever-increasing media options and ever-shrinking attention spans, brands are tasked with finding new ways to interact with their audience.
The Digital Takeover
You’re invited! Join Direct Agents and BrightEdge on May 17th at 3pm EST, for an insightful webinar on micro-moments and how to utilize them to build content that will amplify a brand’s voice and establish its tone.
Date: May 17th
Time: Webinar will begin at 3pm EST
Hosts: Jonny Waite, Direct Agents SEO Supervisor and Brian Herskowitz, BrightEdge Director of Agency Partnerships.
“In the summer time, when the weather is hot –”
I’ve decided summer is here because our New York office is finally experiencing weather above 70. In fact, white J. Crew button-downs are all the rage. Playing catch-up at the gym is now an imperative. In a changing of the guard, plastic iced coffee cups now line our desks and form the centerpiece around which we meet to discuss budgets, strategy, and vacation plans.
Direct Agents’ Creative Director and Co-founder, Dinesh Boaz, will speaking on the creative panel “The Poet In The Machine: Are We Telling Better Stories, Yet?” on Wednesday, April 26th at the MediaPost Data & Programmatic Insider Summit.
Unless you’ve been living under a rock, you’ve seen (or heard of) Pepsi’s latest ad. In the two-and-a half minute ad, Kendall Jenner storms out of her photo shoot to join a cheerful, diverse group of protesters. At the end of the ad, Jenner picks up a can of Pepsi and hands it to a stern looking police officer who smiles in return. Once the officer takes a sip, the crowd erupts in applause, implying that a can of Pepsi can fix it all!
What started as a small story in the advertising community is now starting to snowball out of control. Coined as the “YouTube Boycott,” advertisers around the world have frozen out their YouTube ad campaigns after seeing their own ads appear on objectionable content. Google has officially responded to this problem and is currently working on a permanent fix but its implementation does
Increase your digital campaign results.