We’re back with our second edition to our Silicon Beach Series, highlighting the latest updates from the sunny tech hub of Santa Monica. But, that’s exactly what we’d like to talk about today- the expansion of Silicon Beach out of Santa Monica and into the surrounding areas. Santa Monica has been home to many brands that have shown tremendous success in the last few years but due to its limited square footage, brands are taking the initiative and expanding Silicon Beach into the nearby areas of Santa Monica.
We’re excited to celebrate our launch in Los Angeles, and we’d love to meet you at our event. Direct Agents serves clients from notable start-ups to enterprise companies with a strong emphasis in media and entertainment. Our clientele includes Bevel, Sony, Scholastic, Time Inc, LiquidSpace, Forbes, NBC Universal , and more. Come join us and other local digital marketing executives on the rooftop at E.P. & L.P.
Ensuring that the appropriate channels and campaigns receive credit for conversions is essential to all digital marketers. The ability to know which marketing methods perform well help us better plan for our brand’s future. Attribution allows marketers to identify a set of user actions, such as consumer touch points, that contribute to the result of a conversion or purchase, then assigning a value to each. As consumers touch on various points in their conversion journey, attribution modeling has become a heated topic in digital marketing today.
A fleeting thought in many SEOs' mind as they finish a project — wait, what about Bing? Should I start optimizing for Bing too?
Join us on September 28th at Google New York to kick off this holiday season with an effective marketing plan. Direct Agents will be hosting a discussion focused on holiday shopping and analytics, which will provide trends, strategies and advice on maximizing your brand’s online presence in the coming months.
Direct Agents’ Senior Strategist - Analytics Team Lead Joseph Sauro will participate on an eCommerce panel “Mine Your Own Data” this Wednesday, September 14th.
Los Angeles is known for its great weather, celebrities and luxurious lifestyle while San Francisco, and more specifically Silicon Valley, stands as the epicenter of technology-based companies. But many tech companies, both start-ups and enterprise level, have made homes for themselves in parts of LA such as Santa Monica, Venice Beach, and Marina del Ray. Our latest Silicon Beach series will provide monthly highlights and news from the sunny tech hub.
Fall and Winter months often bring shoppers into stores looking to purchase holiday gifts for friends and family. However, we are slowly seeing a new trend emerge. Consumers now favor browsing, comparing and purchasing these gifts in the comfort of their own homes, at work or on their phones. This may seem easier for brands to boost sales around the holiday season due to the accessibility of their e-commerce storefronts, but it’s also creating much more competition.
With the recent launch of Pokémon Go, it’s no surprise that the term ‘Augmented Reality’ has become a hot topic for discussion. Whilst this buzzword has been around for a while, now is the time for SEO experts to start taking an interest in this up-and-coming technology, as it won’t be long until AR apps become a medium for consumers to perform their search queries.
We are proud to announce that we are one of the founding members of the On Demand Industry Association.
Recently launched, On Demand Industry Association is a first-of-its-kind organization dedicated to advocating for and advancing the industry of on-demand businesses and service providers. ODIA serves as a voice for on-demand businesses, while also educating consumers on how to safely select and utilize the services.
Direct Agents spoke again at MediaPost’s Programmatic Insider Summit. Last year, our Director of Programmatic Nicholas Galante spoke on stage with a client on the methodology of mobile retargeting. This year, Nicholas returned to Lake Tahoe as a panelist on ‘Going Clean: Managing Fraud.’ This panel addressed how marketers can stay ahead of fraudsters along with how buyers can find clean supply and be aware of new threats.
Beacon technology, first introduced by Apple in 2013 at a national developer’s conference, has been a buzzworthy item ever since it hit the scene. Since the technology’s debut three years ago, marketers have been jumping onto the beacon boom with retailers and businesses both small and large adapting the technology. But what does this tech mean for SEO? Specifically local SEO? Before we get into the details of a beacon bonded local SEO future, let’s start at the basics.
Beacon Technology: What Exactly Are Beacons And How Are They Being Used?
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