We’re proud to announce our partnership with ThinkLA!
ThinkLA is a nonprofit association founded to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. The mission of ThinkLA is to connect, inspire and educate the LA marketing community.
Last week I was pleased to represent Direct Agents at the She Runs It (formerly, Advertising Women of New York) ‘What’s Hot in Media’ event. From the panels ranging from data measurement to experiential storytelling, a common theme emerged. With our ever-increasing media options and ever-shrinking attention spans, brands are tasked with finding new ways to interact with their audience.
The Digital Takeover
You’re invited! Join Direct Agents and BrightEdge on May 17th at 3pm EST, for an insightful webinar on micro-moments and how to utilize them to build content that will amplify a brand’s voice and establish its tone.
Date: May 17th
Time: Webinar will begin at 3pm EST
Hosts: Jonny Waite, Direct Agents SEO Supervisor and Brian Herskowitz, BrightEdge Director of Agency Partnerships.
“In the summer time, when the weather is hot –”
I’ve decided summer is here because our New York office is finally experiencing weather above 70. In fact, white J. Crew button-downs are all the rage. Playing catch-up at the gym is now an imperative. In a changing of the guard, plastic iced coffee cups now line our desks and form the centerpiece around which we meet to discuss budgets, strategy, and vacation plans.
Direct Agents’ Creative Director and Co-founder, Dinesh Boaz, will speaking on the creative panel “The Poet In The Machine: Are We Telling Better Stories, Yet?” on Wednesday, April 26th at the MediaPost Data & Programmatic Insider Summit.
Unless you’ve been living under a rock, you’ve seen (or heard of) Pepsi’s latest ad. In the two-and-a half minute ad, Kendall Jenner storms out of her photo shoot to join a cheerful, diverse group of protesters. At the end of the ad, Jenner picks up a can of Pepsi and hands it to a stern looking police officer who smiles in return. Once the officer takes a sip, the crowd erupts in applause, implying that a can of Pepsi can fix it all!
What started as a small story in the advertising community is now starting to snowball out of control. Coined as the “YouTube Boycott,” advertisers around the world have frozen out their YouTube ad campaigns after seeing their own ads appear on objectionable content. Google has officially responded to this problem and is currently working on a permanent fix but its implementation does
Seventeen days after webmasters and SEOs began seeing huge fluctuations in search rankings and organic traffic, Google’s Gary Illyes officially confirmed that the Fred Algorithm update took place on March 7th or 8th.
We’re proud to announce that we’ve won the 4th Annual AVA Digital Award for data-driven media, strategy, analytics, and creative - an all-encompassing digital solution. AVA is an international awards competition that recognizes talented companies that demonstrate excellence in the planning, concept, direction, design, and production of digital communication.
A massive Google algorithm update named “Fred” was rolled out on March 8th, 2017! Google has yet to formally confirm it has made any updates; however, Gary Illyes of Google has, in-fact, confirmed an update occurred. We can also credit Gary for coming up with the name Fred- Thanks Gary!
You’re invited! Join Direct Agents in Playa Vista on Wednesday, March 22nd from 5:30pm to 8:00pm for an insightful night of networking, thought leadership & cocktails!
To further its development as a leading omni-channel digital marketing agency, Direct Agents has joined with BrightRoll DSP from Yahoo to grow its team as proven leaders and entrepreneurs of the industry, and to stay up-to-date on the most innovative marketing tools in order to deliver the best results for our clients.
Facebook has been testing in-stream video ads within its ad network since May 2016, and after much success, it is now making in-stream video ads available to all Audience Network publishers that meet their specific guidelines. In-stream video ads automatically play with sound on and users are not allowed to skip if it’s shorter than 30 seconds,which is a great way to get the attention of an advertiser's target audience.
Increase your digital campaign results.