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Direct Agents Partners with ThinkLA

May 02, 2017
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Direct Agents       Category: News   
  • May 02, 17
  • Direct Agents
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We’re proud to announce our partnership with ThinkLA!

ThinkLA is a nonprofit association founded to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. The mission of ThinkLA is to connect, inspire and educate the LA marketing community.

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Media Trends To Know in 2017

Apr 26, 2017
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Brittany Lange       Category: Social   
  • Apr 26, 17
  • Brittany Lange
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Last week I was pleased to represent Direct Agents at the She Runs It (formerly, Advertising Women of New York) ‘What’s Hot in Media’ event. From the panels ranging from data measurement to experiential storytelling, a common theme emerged. With our ever-increasing media options and ever-shrinking attention spans, brands are tasked with finding new ways to interact with their audience. 

The Digital Takeover

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Join Us For Our Webinar With BrightEdge: How to leverage User Micro-Moments To Maximize Your Brand Visibility

Apr 19, 2017
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Direct Agents       Category: Events   
  • Apr 19, 17
  • Direct Agents
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You’re invited! Join Direct Agents and BrightEdge on May 17th at 3pm EST, for an insightful webinar on micro-moments and how to utilize them to build content that will amplify a brand’s voice and establish its tone. 

Details

Date: May 17th

Time: Webinar will begin at 3pm EST

Hosts: Jonny Waite, Direct Agents SEO Supervisor and Brian Herskowitz, BrightEdge Director of Agency Partnerships. 

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Getting Customers in the Door for Summer 2017: A Fun-in-the-Sun Local SEO Guide

Apr 13, 2017
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Ken Trojanowski       Category: SEO   
  • Apr 13, 17
  • Ken Trojanowski
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In the summer time, when the weather is hot
 

I’ve decided summer is here because our New York office is finally experiencing weather above 70. In fact, white J. Crew button-downs are all the rage. Playing catch-up at the gym is now an imperative. In a changing of the guard, plastic iced coffee cups now line our desks and form the centerpiece around which we meet to discuss budgets, strategy, and vacation plans.

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Direct Agents To Speak on Creative Panel at MediaPost Data & Programmatic Insider Summit

Apr 13, 2017
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Direct Agents       Category: News   
  • Apr 13, 17
  • Direct Agents
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Direct Agents’ Creative Director and Co-founder, Dinesh Boaz, will speaking on the creative panel “The Poet In The Machine: Are We Telling Better Stories, Yet?” on Wednesday, April 26th at the MediaPost Data & Programmatic Insider Summit

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What Brands Can Learn From The Kendall Jenner Pepsi Ad

Apr 08, 2017
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Direct Agents       Category: News   
  • Apr 08, 17
  • Direct Agents
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Unless you’ve been living under a rock, you’ve seen (or heard of) Pepsi’s latest ad. In the two-and-a half minute ad, Kendall Jenner storms out of her photo shoot to join a cheerful, diverse group of protesters. At the end of the ad, Jenner picks up a can of Pepsi and hands it to a stern looking police officer who smiles in return. Once the officer takes a sip, the crowd erupts in applause, implying that a can of Pepsi can fix it all! 

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Taking Advantage of the YouTube Boycott: To Freeze or Not To Freeze

Mar 31, 2017
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Brendan Strauss       Category: Paid Search   
  • Mar 31, 17
  • Brendan Strauss
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What started as a small story in the advertising community is now starting to snowball out of control. Coined as the “YouTube Boycott,” advertisers around the world have frozen out their YouTube ad campaigns after seeing their own ads appear on objectionable content. Google has officially responded to this problem and is currently working on a permanent fix, but its implementation does

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Google Fred Algorithm Update Confirmed: Low-Value Content Sites Need to Read Up on Webmaster Guidelines

Mar 27, 2017
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Jonny Waite       Category: SEO   
  • Mar 27, 17
  • Jonny Waite
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Seventeen days after webmasters and SEOs began seeing huge fluctuations in search rankings and organic traffic, Google’s Gary Illyes officially confirmed that the Fred Algorithm update took place on March 7th or 8th.

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For the Second Time, Direct Agents Wins the AVA Digital Gold Award!

Mar 25, 2017
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Direct Agents       Category: News   
  • Mar 25, 17
  • Direct Agents
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We’re proud to announce that we’ve won the 4th Annual AVA Digital Award for data-driven media, strategy, analytics, and creative - an all-encompassing digital solution. AVA is an international awards competition that recognizes talented companies that demonstrate excellence in the planning, concept, direction, design, and production of digital communication.

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Meet Fred: Your SEO Nightmare

Mar 14, 2017
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Direct Agents       Category: SEO   
  • Mar 14, 17
  • Direct Agents
  • 0 Comments

A massive Google algorithm update named “Fred” was rolled out on March 8th, 2017! Google has yet to formally confirm it has made any updates; however, Gary Illyes of Google has, in-fact, confirmed an update occurred. We can also credit Gary for coming up with the name Fred- Thanks Gary!

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Join Us For Our LA DIGITAL Event With BrightRoll DSP From Yahoo

Mar 07, 2017
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Direct Agents       Category: Events   
  • Mar 07, 17
  • Direct Agents
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You’re invited! Join Direct Agents in Playa Vista on Wednesday, March 22nd from 5:30pm to 8:00pm for an insightful night of networking, thought leadership & cocktails!

To further its development as a leading omni-channel digital marketing agency, Direct Agents has joined with BrightRoll DSP from Yahoo to grow its team as proven leaders and entrepreneurs of the industry, and to stay up-to-date on the most innovative marketing tools in order to deliver the best results for our clients.

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How In-Stream Video Ads on Facebook Will Affect the Video Advertising Industry

Mar 02, 2017
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Direct Agents       Category: Social   
  • Mar 02, 17
  • Direct Agents
  • 0 Comments

Facebook has been testing in-stream video ads within its ad network since May 2016, and after much success, it is now making in-stream video ads available to all Audience Network publishers that meet their specific guidelines. In-stream video ads automatically play with sound on and users are not allowed to skip if it’s shorter than 30 seconds,which is a great way to get the attention of an advertiser's target audience.

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