Every year, our favorite social media platforms surprise us as they constantly evolve to keep up with cutting-edge trends and technology. 2016 proved to be no different with new features consistently being launched to retain both brands and consumers engaged. Out of all these updates, eight of them have resonated with us and transformed social media in a variety of different aspects. As we look forward to what 2017 holds for the digital world, we’d like to take a step back and share which new social media features made the top impressions this year.
Video has shown us that the possibilities are endless. From 2D to virtual reality, the video marketplace has created an opportunity for consumers to not only view, but to also be a part of the full, immersive experience. With the new year approaching us in the next few days, what should we expect from video advertising?
The virtual reality hardware market size worldwide from 2016 to 2018 is expected to rise from $3.2 billion to $5.7 billion, according to Statista. Virtual reality, a once futuristic fantasy, is truly becoming a reality. VR is a computer generated simulation of a 3D image or environment that allows users to experience a different reality.
While writing this Silicon Beach series in the past few months, we’ve seen tremendous growth in popularity and a significant increase of news features of Silicon Beach. Los Angeles is now known as the third-most-prominent location for startups in the U.S. with San Francisco being the first and New York as second. CEOs are realizing that they don’t need to raise as much money during funding to establish themselves in the Los Angeles area compared to the other two leading locations, so there has been an upscale of well-known companies in the Silicon Beach area.
Google, along with all other search engines, are always looking for ways to improve their user experience and return the most relevant results. When Google makes changes to their algorithm periodically, it’s common to see drastic changes in results and rankings on SERPs. Throughout Google’s constant updates, SEOs and search marketers have had to adapt and improve their methods on website optimizations in order to compete to rank well.
Pop quiz, hot shot – users are landing on your shopping page, but they don’t convert – what do you do?
Thought I’d start with that, in case there were any big Dennis Hopper fans out there.
Our initial thought when searching for gift inspiration is to turn to our social media accounts, such as Facebook and Pinterest. Now more than ever, these social platforms provide us with not only gift ideas but also enable us to purchase the product directly on these channels. As the power of influencing becomes stronger than ever this season, it is essential to have a robust brand presence on all channels.
This week, Direct Agents will be attending Google’s Agency Partner Summit at The Westin St. Francis in San Francisco from Wednesday, November 9th to Friday, November 11th. As a Google Agency Partner, our agency has first access to the latest features and betas Google offers. We also work with our team at Google to offer educational events for our clients throughout the year, providing them with the latest digital marketing strategies in Search, Social, Analytics, and more.
2016. Direct Agents. LA. This has been an exciting time for us as we kicked off 6 successful months since our LA office launch. Looking back to when we first began discussing the expansion of our business to the west coast, we had initially considered areas in Silicon Valley, like San Francisco, to be the second location for DA. After visiting Santa Monica and our Director of Programmatic, Nick repeatedly saying 'believe in paradise', our Silicon Beach office was set.
There are numerous elements that go into making a successful holiday campaign - eye catching creatives, compelling content and effective incentives to buy. Most brands often forget to reevaluate their search strategy prior to heading into the holiday season. 92% of consumers start their holiday gifting journey online by researching different gifts, so it is essential to be appearing on the search results related to your brand.
It was only a matter of time before Apple would start offering adverts within the Apple Store and slowly but surely, a small percentage of app store users are starting to see them. This new platform allows developers a way to pay for users in discovering their apps. Sponsored ads will include all of the same information similar to that of a search result, such as name, rating, and price of the app. These will appear above all search results. To differentiate from an unpaid result, it will include a light blue background along with a small “Ad” badge near the app name.
Direct Agents utilizes many different platforms and tools to gain measurable results for our clients. Brightedge is a venture backed company that transforms online content into tangible business results, such as traffic, revenue, and engagement. Oftem time, our clients create excellent content for their websites and we work to ensure that their content is increasing their SEO rankings and building brand awareness online.
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