Unless you’ve been living under a rock, you’ve seen (or heard of) Pepsi’s latest ad. In the two-and-a half minute ad, Kendall Jenner storms out of her photo shoot to join a cheerful, diverse group of protesters. At the end of the ad, Jenner picks up a can of Pepsi and hands it to a stern looking police officer who smiles in return. Once the officer takes a sip, the crowd erupts in applause, implying that a can of Pepsi can fix it all!
What started as a small story in the advertising community is now starting to snowball out of control. Coined as the “YouTube Boycott,” advertisers around the world have frozen out their YouTube ad campaigns after seeing their own ads appear on objectionable content. Google has officially responded to this problem and is currently working on a permanent fix but its implementation does
Seventeen days after webmasters and SEOs began seeing huge fluctuations in search rankings and organic traffic, Google’s Gary Illyes officially confirmed that the Fred Algorithm update took place on March 7th or 8th.
We’re proud to announce that we’ve won the 4th Annual AVA Digital Award for data-driven media, strategy, analytics, and creative - an all-encompassing digital solution. AVA is an international awards competition that recognizes talented companies that demonstrate excellence in the planning, concept, direction, design, and production of digital communication.
A massive Google algorithm update named “Fred” was rolled out on March 8th, 2017! Google has yet to formally confirm it has made any updates; however, Gary Illyes of Google has, in-fact, confirmed an update occurred. We can also credit Gary for coming up with the name Fred- Thanks Gary!
You’re invited! Join Direct Agents in Playa Vista on Wednesday, March 22nd from 5:30pm to 8:00pm for an insightful night of networking, thought leadership & cocktails!
To further its development as a leading omni-channel digital marketing agency, Direct Agents has joined with BrightRoll DSP from Yahoo to grow its team as proven leaders and entrepreneurs of the industry, and to stay up-to-date on the most innovative marketing tools in order to deliver the best results for our clients.
Facebook has been testing in-stream video ads within its ad network since May 2016, and after much success, it is now making in-stream video ads available to all Audience Network publishers that meet their specific guidelines. In-stream video ads automatically play with sound on and users are not allowed to skip if it’s shorter than 30 seconds,which is a great way to get the attention of an advertiser's target audience.
The Google play store always seems to be beta testing in the same way search engine results pages do, with the ever-eternal intent on figuring out just what a user wants to see in a useful listing. Lately we’ve been seeing a “Top Features” rating system for specific apps in the Google Play Store populate at a grander scale. This seems to be a play to push out the not-so-used Google+ rating systems used for every app in the play store to date, not so subtly after Google said a Google+ sign-in was no longer required to leave a review in the Play Store.
You’re invited! Join Direct Agents in New York on Thursday, March 16th from 9am-11:30am and discover how video and virtual reality are transforming the marketing industry in 2017! Enjoy a morning of marketing insights along with tips and tricks on how to leverage video marketing as a medium for your advertising campaigns. And if that’s not incentive enough, breakfast will also be served!
Every year, our favorite social media platforms surprise us as they constantly evolve to keep up with cutting-edge trends and technology. 2016 proved to be no different with new features consistently being launched to retain both brands and consumers engaged. Out of all these updates, eight of them have resonated with us and transformed social media in a variety of different aspects. As we look forward to what 2017 holds for the digital world, we’d like to take a step back and share which new social media features made the top impressions this year.
Video has shown us that the possibilities are endless. From 2D to virtual reality, the video marketplace has created an opportunity for consumers to not only view, but to also be a part of the full, immersive experience. With the new year approaching us in the next few days, what should we expect from video advertising?
The virtual reality hardware market size worldwide from 2016 to 2018 is expected to rise from $3.2 billion to $5.7 billion, according to Statista. Virtual reality, a once futuristic fantasy, is truly becoming a reality. VR is a computer generated simulation of a 3D image or environment that allows users to experience a different reality.
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