Indian and Sri-Lankan descent owned digital marketing agency wins prestigious award
Direct Agents Senior Account Strategist, Jenny Sun explores recent developments in cross-platform targeting and what advertisers can do to take full advantage of emerging technology.
By Yukari Rymar, Digital Account Executive I can’t swing a cat (and I swing cats all day) without hitting a conference, panel, or news article on the state of mobile. Marketers drop insights, share statistics, but there is a lack of data or ideation on the real and specific value of mobile.
Originally published on Website Magazine By Direct Agents Senior Yield Analyst, Nicholas Galante In the not-so distant past, media purchasing would take place between buyer and publisher until ad networks came on scene, opening the virtual floodgates to mass inventory buying.
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