CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Cookiepocalypse Google Update
Summary In a recent development, Google has announced that they’ll be further delaying their initiative to phase out third-party cookies in the Chrome Browser, citing the need for more time to address industry feedback, and provide a more robust alternative. ...
This Week in Marketing: Google Advancements, TikTok Expansion, & Wall Street Enters Media
This week, we’re providing a quick breakdown of some of the biggest industry headlines. From Google's innovative AI applications to JPMorgan Chase's dive into digital media, here’s what you need to know to keep your finger on the marketing pulse. With Vids, Google...
Trendjacking: Balancing Risks & Rewards
With Monday’s total eclipse behind us, it’s a perfect time to unpack one of the most high-stakes strategies in marketing: trendjacking. Trendjacking is the strategic alignment of marketing campaigns with current trends or cultural phenomena, and is often leveraged to...
How Google’s AI Future is Disrupting the B2B Marketing Playbook
As the rapid advancement of AI keeps us all on our toes, Google’s Search Generative Experience (SGE), looks like it might rewrite the playbook for B2B marketing. While I believe the impacts of most tech product releases are typically overstated, SGE is going to be...
Influencer Marketing on YouTube Shorts: Micro-Moments, Macro-Impact
YouTube Shorts, a direct competitor to TikTok that is currently not facing a U.S. bill for banishment, presents a unique opportunity for brands to leverage influencer marketing and target a highly engaged audience. What Exactly is the Allure of YouTube Shorts? Unlike...
The Future of Retail: Integrating Online & Offline Experiences
Market Dynamics The eCommerce industry has seen incredible market growth post COVID-19, with new retailers offering ad solutions at a rapid pace. However while online is becoming a bigger part of the broader Retail market, brick and mortar still accounts for the...
Account-Based Marketing: What Is It & Why the Hype?
Account-Based Marketing (ABM) has recently dominated headlines, encouraging business leaders to reevaluate their current strategies. ABM shifts the focus from generating a multitude of leads to cultivating connections with a select group of high-value accounts,...
Navigating the New Frontier: Embracing Media Mix Modeling in a Privacy-First World
The seismic shifts caused by the data privacy movement have dramatically reshaped the marketing landscape. Couple this with the multifaceted world of multi-device interactions, and it’s no wonder that marketers are seeking fresh measurement solutions. In the...
Bullseye Your Brand: Target Brand Page Optimization
Target's eCommerce presence has risen steadily, claiming a significant 17.1% of its total sales in 2023. With a YoY growth rate of 4% as of 2023 and anticipated maintenance of positive growth in 2024, exceeding the $19.53 billion mark and projected to reach $23...
TikTok Doesn’t Lean in to eCommerce, It Jumps
Social media platforms have become more than just spaces for networking and entertainment; they are becoming increasingly influential in new product discovery. Among these platforms, TikTok has emerged as a significant force in reshaping how brands connect with...
Save Your First-Party Data: The Countdown to UA’s Data Deletion has Begun
First, there were delays, then there was the inevitable translation from UA (Universal Analytics) to GA4 in July of 2023. Now, Google has finally set the date for its next milestone in the GA4 transition: On July 1, 2024, Universal Analytics data will be removed from...
2023: Harnessing Incremental Changes for Major Business Impact
Facing 2023's Economic Challenges The start of 2023 presented a complex economic landscape. Following a three-year growth spurt post-pandemic, our outlook was initially optimistic. However, as consumer spending decelerated and recession fears escalated, we faced a...