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How Instagram Stories Will Benefit Brand’s Engagement and Awareness

  • Aug 10, 16
  • Direct Agents
  • 0 Comments

With the release of the new Instagram Stories feature, users can now publish photos and videos for a twenty-four hour time frame. Almost identical to Snapchat, Instagram Stories is intended for users to be able to post more frequent and relaxed posts without having these posts live on their main Instagram feed. 

But what does Instagram Stories have that Snapchat doesn’t? 

Brand followings. 

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We’re On Snapchat, Are You?

  • Jul 29, 16
  • Direct Agents
  • 0 Comments

With all the buzz around Snapchat, we’ve decided this would be a great platform for us to engage with our client community, giving them an inside look at Direct Agents. We will be regularly posting exclusive snapchats, revealing our latest events, works, and any other updates about the industry. Regularly attending and hosting events, this will allow our followers to be exposed to all aspects of digital marketing.

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Leverage YouTube Advertising For Your Direct Response Campaign

  • Jul 26, 16
  • Direct Agents
  • 0 Comments

With video consumption increasing across all channels, it’s vital for businesses to develop a strategic online video presence to engage with their consumers. YouTube advertising enables marketers to reach their target consumers through innovative and interactive content.

At Direct Agents, digital video has become a vital segment in our omni-channel approach. We strive to educate marketers on how to leverage YouTube advertising for the most effective direct response campaigns.

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What does FBX Shut-Down Mean for Your Business?

  • May 31, 16
  • Direct Agents
  • 0 Comments

On November 1st, Facebook will disable FBX, its real-time bidding ad system that enables advertisers to purchase desktop ads with third party networks and demand-side platforms. Launched in 2012, FBX allowed advertisers to utilize 1st party and 3rd party data to reach desktop only audiences within Facebook.

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Leveraging 1st Party Data to Improve Customer Retention: Maximizing Social Media Marketing Part II

  • Mar 24, 16
  • Jackson Richards
  • 0 Comments

In my blog post last, I discussed how valuable your first party customer data can be to enhancing social media customer acquisition campaigns I outlined several reasons why channels like Facebook, Instagram, and Twitter are so important to any marketer’s customer acquisition campaigns, and how intelligently utilizing first party data can supercharge any marketer’s campaigns.

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Leveraging 1st Party Data to Maximize your Social Media Marketing Strategy

  • Mar 17, 16
  • Jackson Richards
  • 0 Comments

If you’re anything like me, scrolling through Facebook, Instagram, and Twitter is a part of your daily routine. We use social media not only to stay connected with our high school friends, but also to follow and engage with the brands, publications, TV shows, and celebrities that we care about. Through our social media platforms, we share the knowledge of our interests, activities and favorite brands with our followers and friends.

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