You're invited! Join experts from Direct Agents and Facebook on November 14th at 3 PM EST, for a webinar on maximizing the effectiveness of your social campaign!
The increase of popularity in promoting content and advertising across social channels has made it more competitive for brands looking to grow their business through Facebook and Instagram. In this webinar, Direct Agents and Facebook will discuss strategies for reaching and converting your target audiences efficiently and effectively in Q4 2017 and into 2018.
Since the start of June, the big social media platforms have been rolling out updates for the benefit of creators and brands alike. With so much change being thrown your way, you might have missed announcements that could potentially help your company attract more attention and increase revenue. But don’t worry, we’ve summarized the big updates and included tips on how you can use the newfound information to improve your social media strategy!
Instagram, a rapidly growing mobile and visual-focused social platform has 700+ million users, with over 400 million of those users engaging with the platform every single day! In 2016, it’s estimated that the platform brought in $1.53B in global mobile ad revenue, a 144% increase year-over-year. About 80% of Instagrammers follow a business on Instagram, and according to Forrester Research, a user's interactions on Instagram with brands is 400% higher than on Facebook and Twitter.
Last week I was pleased to represent Direct Agents at the She Runs It (formerly, Advertising Women of New York) ‘What’s Hot in Media’ event. From the panels ranging from data measurement to experiential storytelling, a common theme emerged. With our ever-increasing media options and ever-shrinking attention spans, brands are tasked with finding new ways to interact with their audience.
The Digital Takeover
Facebook has been testing in-stream video ads within its ad network since May 2016, and after much success, it is now making in-stream video ads available to all Audience Network publishers that meet their specific guidelines. In-stream video ads automatically play with sound on and users are not allowed to skip if it’s shorter than 30 seconds,which is a great way to get the attention of an advertiser's target audience.
Every year, our favorite social media platforms surprise us as they constantly evolve to keep up with cutting-edge trends and technology. 2016 proved to be no different with new features consistently being launched to retain both brands and consumers engaged. Out of all these updates, eight of them have resonated with us and transformed social media in a variety of different aspects. As we look forward to what 2017 holds for the digital world, we’d like to take a step back and share which new social media features made the top impressions this year.
Our initial thought when searching for gift inspiration is to turn to our social media accounts, such as Facebook and Pinterest. Now more than ever, these social platforms provide us with not only gift ideas but also enable us to purchase the product directly on these channels. As the power of influencing becomes stronger than ever this season, it is essential to have a robust brand presence on all channels.
With the release of the new Instagram Stories feature, users can now publish photos and videos for a twenty-four hour time frame. Almost identical to Snapchat, Instagram Stories is intended for users to be able to post more frequent and relaxed posts without having these posts live on their main Instagram feed.
But what does Instagram Stories have that Snapchat doesn’t?
With all the buzz around Snapchat, we’ve decided this would be a great platform for us to engage with our client community, giving them an inside look at Direct Agents. We will be regularly posting exclusive snapchats, revealing our latest events, works, and any other updates about the industry. Regularly attending and hosting events, this will allow our followers to be exposed to all aspects of digital marketing.
With video consumption increasing across all channels, it’s vital for businesses to develop a strategic online video presence to engage with their consumers. YouTube advertising enables marketers to reach their target consumers through innovative and interactive content.
At Direct Agents, digital video has become a vital segment in our omni-channel approach. We strive to educate marketers on how to leverage YouTube advertising for the most effective direct response campaigns.
On November 1st, Facebook will disable FBX, its real-time bidding ad system that enables advertisers to purchase desktop ads with third party networks and demand-side platforms. Launched in 2012, FBX allowed advertisers to utilize 1st party and 3rd party data to reach desktop only audiences within Facebook.
In my blog post last, I discussed how valuable your first party customer data can be to enhancing social media customer acquisition campaigns I outlined several reasons why channels like Facebook, Instagram, and Twitter are so important to any marketer’s customer acquisition campaigns, and how intelligently utilizing first party data can supercharge any marketer’s campaigns.
Increase your digital campaign results.