Instagram, a rapidly growing mobile and visual-focused social platform has 700+ million users, with over 400 million of those users engaging with the platform every single day! In 2016, it’s estimated that the platform brought in $1.53B in global mobile ad revenue, a 144% increase year-over-year.
Facebook has been testing in-stream video ads within its ad network since May 2016, and after much success, it is now making in-stream video ads available to all Audience Network publishers that meet their specific guidelines.
Every year, our favorite social media platforms surprise us as they constantly evolve to keep up with cutting-edge trends and technology. 2016 proved to be no different with new features consistently being launched to retain both brands and consumers engaged. Out of all these updates, eight of them have resonated with us and transformed social media in a variety of different aspects.
Our initial thought when searching for gift inspiration is to turn to our social media accounts, such as Facebook and Pinterest. Now more than ever, these social platforms provide us with not only gift ideas but also enable us to purchase the product directly on these channels.
With the release of the new Instagram Stories feature, users can now publish photos and videos for a twenty-four hour time frame. Almost identical to Snapchat, Instagram Stories is intended for users to be able to post more frequent and relaxed posts without having these posts live on their main Instagram feed.
With all the buzz around Snapchat, we’ve decided this would be a great platform for us to engage with our client community, giving them an inside look at Direct Agents. We will be regularly posting exclusive snapchats, revealing our latest events, works, and any other updates about the industry.
Increase your digital campaign results.