Beacon technology, first introduced by Apple in 2013 at a national developer’s conference, has been a buzzworthy item ever since it hit the scene. Since the technology’s debut three years ago, marketers have been jumping onto the beacon boom with retailers and businesses both small and large adapting the technology. But what does this tech mean for SEO? Specifically local SEO? Before we get into the details of a beacon bonded local SEO future, let’s start at the basics.
Beacon Technology: What Exactly Are Beacons And How Are They Being Used?
The rise of the app world has created various services within SEO, the most prevalent being App Store Optimization and Search Engine App Optimization. With an escalation of app dominance on mobile search results stemming from deep indexation and a consistent growth in mobile search traffic, Search Engine App Optimization, in particular, will serve as an extremely impactful opportunity for brands.
I would like to start this diatribe on mobile search with a little anecdote. Stop me if this begins to sound familiar. I was walking down the street in bustling Manhattan when I was struck suddenly by pangs of hunger. To subdue my stomach cravings, I whipped out my phone and executed a mobile search for “sushi near me,” wherein dozens of options for sushi restaurants populated the results page. So I filtered through to find the closest one with the most responsive layout, the best price, and the best ratings.
With Google's mobile-friendly algorithm update fast approaching you should be asking yourself -am I prepared? Google has been hinting towards the shift from desktop to mobile for some time. In fact, Google even rolled out a few subtle updates, such as adding a badge on the SERP that tells a user if the site is mobile friendly before they even get to the site. On April 21st, Google will start rolling out a big change to its algorithm geared specifically towards mobile-friendliness of a site.
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