The Google play store always seems to be beta testing in the same way search engine results pages do, with the ever-eternal intent on figuring out just what a user wants to see in a useful listing. Lately we’ve been seeing a “Top Features” rating system for specific apps in the Google Play Store populate at a grander scale. This seems to be a play to push out the not-so-used Google+ rating systems used for every app in the play store to date, not so subtly after Google said a Google+ sign-in was no longer required to leave a review in the Play Store.
Google, along with all other search engines, are always looking for ways to improve their user experience and return the most relevant results. When Google makes changes to their algorithm periodically, it’s common to see drastic changes in results and rankings on SERPs. Throughout Google’s constant updates, SEOs and search marketers have had to adapt and improve their methods on website optimizations in order to compete to rank well.
Pop quiz, hot shot – users are landing on your shopping page, but they don’t convert – what do you do?
Thought I’d start with that, in case there were any big Dennis Hopper fans out there.
Direct Agents utilizes many different platforms and tools to gain measurable results for our clients. Brightedge is a venture backed company that transforms online content into tangible business results, such as traffic, revenue, and engagement. Oftem time, our clients create excellent content for their websites and we work to ensure that their content is increasing their SEO rankings and building brand awareness online.
A fleeting thought in many SEOs' mind as they finish a project — wait, what about Bing? Should I start optimizing for Bing too?
With the recent launch of Pokémon Go, it’s no surprise that the term ‘Augmented Reality’ has become a hot topic for discussion. Whilst this buzzword has been around for a while, now is the time for SEO experts to start taking an interest in this up-and-coming technology, as it won’t be long until AR apps become a medium for consumers to perform their search queries.
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