eCommerce is expected to grow to $500 billion by 2020. Whether you're a Fortune 100 company or a small business selling online, you cannot afford to overlook the opportunity to get your piece of this massive pie.
Amazon. We all know this legendary online retailer sweeping the nation. Consumers continuously choose this growing giant as their go-to resource when they’re ready to buy. In fact, a study from BloomReach found that in 2016, 55% of consumers started their buying journey on Amazon. Why should you care? Well, in layman’s terms, not optimizing for Amazon could be detrimental to your company’s growth. Ecommerce brands need to create a proactive Amazon strategy in order to become visible to the growing consumer pool.
Watch the Heads of our Search Teams (SEM, SEO & Analytics) explain the Direct Agents' process and methodology to data-driven, performance-focused digital customer acquisition. Hear from our experts about the unique differences that Direct Agents brings for their clients.
Interacting with the World Wide Web in the 21st century often entails interacting with a customer service representative in the form of a chat bubble- but are these real people? In most cases, users are actually interacting with an enterprise chatbot, AI’s who mimic human interaction. As chatbot development becomes more technologically advanced with the integration of AI capabilities, it’s no wonder that the line between humanity and robotic intelligence is quickly blurring. So what exactly is a chatbot and why should you care?
You're invited! Join Direct Agents and Brightedge for a SEO webinar on October 25th at 3PM EST. We'll be discussing the tangibility of voice search for digital marketers!
A business’s presence online is more crucial now than ever before. With the world essentially a click away, the competition to gain new customers is at an all-time high. Local searches are dominating the results page and consumers are being more selective on where to spend their time and money. Luckily, Google has come out with a new tool for establishing your business’s digital presence. “Google Posts” allow businesses, sports teams and more to create fresh content that appears directly in the knowledge graph of the SERP.
“In the summer time, when the weather is hot –”
I’ve decided summer is here because our New York office is finally experiencing weather above 70. In fact, white J. Crew button-downs are all the rage. Playing catch-up at the gym is now an imperative. In a changing of the guard, plastic iced coffee cups now line our desks and form the centerpiece around which we meet to discuss budgets, strategy, and vacation plans.
Seventeen days after webmasters and SEOs began seeing huge fluctuations in search rankings and organic traffic, Google’s Gary Illyes officially confirmed that the Fred Algorithm update took place on March 7th or 8th.
A massive Google algorithm update named “Fred” was rolled out on March 8th, 2017! Google has yet to formally confirm it has made any updates; however, Gary Illyes of Google has, in-fact, confirmed an update occurred. We can also credit Gary for coming up with the name Fred- Thanks Gary!
The Google play store always seems to be beta testing in the same way search engine results pages do, with the ever-eternal intent on figuring out just what a user wants to see in a useful listing. Lately we’ve been seeing a “Top Features” rating system for specific apps in the Google Play Store populate at a grander scale. This seems to be a play to push out the not-so-used Google+ rating systems used for every app in the play store to date, not so subtly after Google said a Google+ sign-in was no longer required to leave a review in the Play Store.
Google, along with all other search engines, are always looking for ways to improve their user experience and return the most relevant results. When Google makes changes to their algorithm periodically, it’s common to see drastic changes in results and rankings on SERPs. Throughout Google’s constant updates, SEOs and search marketers have had to adapt and improve their methods on website optimizations in order to compete to rank well.
Increase your digital campaign results.