When it comes to marketing, timing is crucial. With the holidays fast-approaching, most marketers see a shift in strategy to accommodate the increased competition and clutter. Our Vice President of Business Development Mark Glauberson shares his top 5 tips on how to achieve programmatic success this holiday season.
With so many factors to consider in the world of advertising, it's easy to lose focus. Knowing the trends in today's digital advertising space, understanding your consumer's expectations and keeping an eye on your mission are crucial in your company's success.
Originally published on Website Magazine By Direct Agents Senior Yield Analyst, Nicholas Galante In the not-so distant past, media purchasing would take place between buyer and publisher until ad networks came on scene, opening the virtual floodgates to mass inventory buying.
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