Programmatic

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The State of Programmatic Buying

  • Dec 10, 14
  • Martin
  • 0 Comments

Programmatic is an undeniable force to reckon, especially with today’s industry trends fueling its progress — mobile, cross-screen advertising, decline of free online marketing opportunities, etc. At our recent Cocktails & Programmatic event , our Programmatic Media Manager Nicholas Galante discusses today’s programmatic buying, what lead to its success today, and where it will go in the future. Watch his discussion to learn more:

 

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What's Happening with iAD?

  • Dec 02, 14
  • Direct Agents
  • 0 Comments

Senior yield analyst Nicholas Galante delivers an overview of new developments in iAD.

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5 Tips for Holiday Programmatic Success

  • Dec 02, 14
  • Direct Agents
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Our Vice President of Business Development Mark Glauberson shares his top 5 tips on how to achieve programmatic success this holiday season.

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Programmatic Advertising features VP of Media Mark Glauberson

  • Nov 04, 14
  • Direct Agents
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Direct Agent's Vice President of Media Mark Glauberson was recently interviewed and featured in Programmatic Advertising, where he discusses the programmatic space, consumer culture, and the future of advertising.

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Industry Reacts To Rocket Fuel's Acquisition Of [x+1]

  • Sep 08, 14
  • Direct Agents
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Direct Agents' Mark Glauberson comments on the industry's reaction to Rocket Fuel's latest acquisition.

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The Digital Evolution of Programmatic Media Buying

  • Apr 03, 14
  • Direct Agents
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Direct Agents Senior Yield Analyst, Nicholas Galante examines the evolving technology and benefits of Programmatic Media Buying

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