Programmatic is an undeniable force to reckon, especially with today’s industry trends fueling its progress — mobile, cross-screen advertising, decline of free online marketing opportunities, etc. At our recent Cocktails & Programmatic event , our Programmatic Media Manager Nicholas Galante discusses today’s programmatic buying, what lead to its success today, and where it will go in the future. Watch his discussion to learn more:
Direct Agent's Vice President of Media Mark Glauberson was recently interviewed and featured in Programmatic Advertising, where he discusses the programmatic space, consumer culture, and the future of advertising.
Direct Agents' Mark Glauberson comments on the industry's reaction to Rocket Fuel's latest acquisition.
Direct Agents Senior Yield Analyst, Nicholas Galante examines the evolving technology and benefits of Programmatic Media Buying
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