Programmatic

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The State of Programmatic Buying

  • Dec 10, 14
  • Martin
  • 0 Comments

Programmatic is an undeniable force to reckon, especially with today’s industry trends fueling its progress — mobile, cross-screen advertising, decline of free online marketing opportunities, etc.

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What's Happening with iAD?

  • Dec 02, 14
  • Direct Agents
  • 0 Comments

Part I: iAD The last few weeks have seen interesting developments in the programmatic space. On Thursday, Apple announced a partnership with leading AdTech companies to incorporate first of it’s kind iAD platform into the automated marketing stack.

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5 Tips for Holiday Programmatic Success

  • Dec 02, 14
  • Direct Agents
  • 0 Comments

When it comes to marketing, timing is crucial. With the holidays fast-approaching, most marketers see a shift in strategy to accommodate the increased competition and clutter. Our Vice President of Business Development Mark Glauberson shares his top 5 tips on how to achieve programmatic success this holiday season.

 

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Programmatic Advertising features VP of Media Mark Glauberson

  • Nov 04, 14
  • Direct Agents
  • 0 Comments

With so many factors to consider in the world of advertising, it's easy to lose focus. Knowing the trends in today's digital advertising space, understanding your consumer's expectations and keeping an eye on your mission are crucial in your company's success.

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Industry Reacts To Rocket Fuel's Acquisition Of [x+1]

  • Sep 08, 14
  • Direct Agents
  • 0 Comments

As published on Media Post.

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The Digital Evolution of Programmatic Media Buying

  • Apr 03, 14
  • Direct Agents
  • 0 Comments

Originally published on Website Magazine By Direct Agents Senior Yield Analyst, Nicholas Galante In the not-so distant past, media purchasing would take place between buyer and publisher until ad networks came on scene, opening the virtual floodgates to mass inventory buying.

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