Want to know how to get a digital marketer’s attention? Tell them you can take their most valued audience, and be able to grow it two, heck, three times its original size. This isn’t a magic trick, though its effects can certainly seem to be. The solution is quite simple actually; it’s called Lookalike modeling.
(image soruce: https://www.linkedin.com/pulse/grow-your-sales-lookalike-modeling-brett-parker)
Making use of your data to better prospect and retarget your customers.
Remember the time when you were in France, and the street vendors were at your heels chasing you and attempting to sell light-up Eiffel Tower key chains while you held your bag closer to your body and took wider strides?
Now, remember that other time you were in France, when your Macbook Air charger broke, and you were frantically running around looking for an Apple store – or a knockoff brand?
With Thanksgiving fast-approaching, take action and target all the consumers you’ve been missing. Strengthen your marketing strategy for the holiday season through programmatic advertising on Connected TV.
Programmatic is an emerging buzzword in the digital landscape today. But, what does Programmatic offer to eCommerce advertisers that labels itself an effective strategy?
It has been an interesting few weeks at Facebook HQ. Last Tuesday, the social network decertified more than half of the partners on the FBX exchange including Adobe, Quantcast, and Rocketfuel. This signals a seismic shift in platform strategy towards consolidation, and brings the total number of approved seats to just 12 partners. However, Direct Agents will continue to access both the direct platform and FBX exchange for our clients.
Programmatic is an undeniable force to reckon, especially with today’s industry trends fueling its progress — mobile, cross-screen advertising, decline of free online marketing opportunities, etc. At our recent Cocktails & Programmatic event , our Programmatic Media Manager Nicholas Galante discusses today’s programmatic buying, what lead to its success today, and where it will go in the future. Watch his discussion to learn more:
Direct Agent's Vice President of Media Mark Glauberson was recently interviewed and featured in Programmatic Advertising, where he discusses the programmatic space, consumer culture, and the future of advertising.
Direct Agents' Mark Glauberson comments on the industry's reaction to Rocket Fuel's latest acquisition.
Direct Agents Senior Yield Analyst, Nicholas Galante examines the evolving technology and benefits of Programmatic Media Buying
Increase your digital campaign results.