Programmatic

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Attack of the Clones: How to Utilize Lookalike Modeling to Grow Your Quality Audience

  • May 15, 17
  • Direct Agents
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Want to know how to get a digital marketer’s attention? Tell them you can take their most valued audience, and be able to grow it two, heck, three times its original size. This isn’t a magic trick, though its effects can certainly seem to be. The solution is quite simple actually; it’s called Lookalike modeling. 

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Programmatic Gets Personal

  • Feb 13, 16
  • Direct Agents
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Making use of your data to better prospect and retarget your customers.

Remember the time when you were in France, and the street vendors were at your heels chasing you and attempting to sell light-up Eiffel Tower key chains while you held your bag closer to your body and took wider strides?

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2015 Holiday Marketing: Trends in Programmatic

  • Nov 18, 15
  • Direct Agents
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With Thanksgiving fast-approaching, take action and target all the consumers you’ve been missing. Strengthen your marketing strategy for the holiday season through programmatic advertising on Connected TV.

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Watch our Session on "Mobile Retargeting" at the MediaPost Programmatic Summit!

  • Aug 19, 15
  • Direct Agents
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Did you miss our Programmatic Manager's speaking session at the MediaPost Programmatic Insider Summit? On August 17, Nicholas Galante, our Programmatic Ma

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Programmatic + eCommerce: The Growth, the Industry and the Predictions

  • Jul 31, 15
  • Direct Agents
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Programmatic is an emerging buzzword in the digital landscape today. But, what does Programmatic offer to eCommerce advertisers that labels itself an effective strategy?

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Programmatic Developments ft. FBX

  • Feb 25, 15
  • Martin
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It has been an interesting few weeks at Facebook HQ. Last Tuesday, the social network decertified more than half of the partners on the FBX exchange including Adobe, Quantcast, and Rocketfuel. This signals a seismic shift in platform strategy towards consolidation, and brings the total number of approved seats to just 12 partners.

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