Amazon. We all know this legendary online retailer sweeping the nation. Consumers continuously choose this growing giant as their go-to resource when they’re ready to buy. In fact, a study from BloomReach found that in 2016, 55% of consumers started their buying journey on Amazon. Why should you care? Well, in layman’s terms, not optimizing for Amazon could be detrimental to your company’s growth. Ecommerce brands need to create a proactive Amazon strategy in order to become visible to the growing consumer pool.
You’re Invited! Join Direct Agents on November 30th at 8:30 AM- 11:00 AM at Irvington bar and grill, located in the W Union Square, for an informative breakfast discussion on the e-commerce giant, Amazon. Experts from Direct Agents will be speaking on how brands can utilize tools in paid and earned media to substantially impact their visibility and conversions within Amazon. Enjoy a morning of informative thought leadership, networking with fellow marketers, and a delicious breakfast!
You're invited! Join experts from Direct Agents and Facebook on November 14th at 3 PM EST, for a webinar on maximizing the effectiveness of your social campaign!
The increase of popularity in promoting content and advertising across social channels has made it more competitive for brands looking to grow their business through Facebook and Instagram. In this webinar, Direct Agents and Facebook will discuss strategies for reaching and converting your target audiences efficiently and effectively in Q4 2017 and into 2018.
Interacting with the World Wide Web in the 21st century often entails interacting with a customer service representative in the form of a chat bubble- but are these real people? In most cases, users are actually interacting with an enterprise chatbot, AI’s who mimic human interaction. As chatbot development becomes more technologically advanced with the integration of AI capabilities, it’s no wonder that the line between humanity and robotic intelligence is quickly blurring. So what exactly is a chatbot and why should you care?
You're invited! Join Direct Agents and Brightedge for a SEO webinar on October 25th at 3PM EST. We'll be discussing the tangibility of voice search for digital marketers!
Another year of NYC Ad Week has come and gone.
From September 25th –29th in New York City, leaders from the advertising, marketing, media and related creative industries come together to share their visions, passions and best practices in the industry today.
You're invited! Join Direct Agents resident Paid Search Supervisor and Google’s Agency Development Manager as they discuss exactly what users are searching for and how to identify areas of opportunity beyond the query.
Direct Agents has won the 2017 international DotCOMM platinum award. The DotCOMM award is an international competition that honors excellence in web creativity and digital communication. It aims to award innovative creatives in the dynamic web who are transforming how we market and communicate products and services.
Video has become an extremely important strategy in content marketing over the past few years, especially on social media. Facebook has more than 500 million people watching videos daily; Snapchat users are watching 10 billion videos daily; 82% of Twitter users watch video on the platform. It is speculated that by 2019, 80% of all internet traffic will be video. So why should your brand use video marketing?
A business’s presence online is more crucial now than ever before. With the world essentially a click away, the competition to gain new customers is at an all-time high. Local searches are dominating the results page and consumers are being more selective on where to spend their time and money. Luckily, Google has come out with a new tool for establishing your business’s digital presence. “Google Posts” allow businesses, sports teams and more to create fresh content that appears directly in the knowledge graph of the SERP.
Increase your digital campaign results.