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Amazon Series: Amazon Attribution

  • Sep 19, 18
  • Direct Agents
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Amazon Attribution, Amazon’s new beta measurement solution, will provide brands the ability to measure the impact of search, display and video channels based on how consumers discover, research and buy their products on Amazon.

 

This is the first time Amazon has released an attribution solution like this one. This new beta will provide brands that sell on Amazon with sales impact analysis across media channels off amazon.

 

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AMAZON SERIES 2: Amazon Prime Day Insights

  • Aug 01, 18
  • Direct Agents
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Despite the infamous crash during the first hour of Prime Day, Amazon has announced that this year's Prime Day was its "biggest in history". Prime members purchased more than 100 million products during this year’s event.

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Direct Agents Search: Our Methodology Behind Paid Search, SEO and Analytics

  • Jun 16, 17
  • Direct Agents
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Watch our Search Team (SEM, SEO & Analytics) explain the Direct Agents' process and methodology to data-driven, performance-focused digital customer acquisition. Hear from our experts about the unique differences that Direct Agents brings for their clients.

 

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SEO Webinar with BrightEdge: How To Leverage User Micro-Moments to Maximize Your Brand Visibility

  • May 23, 17
  • Direct Agents
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On May 17th, we partnered with BrightEdge to successfully launch an SEO webinar focused on how marketers can leverage user micro-moments to amplify their brand's voice online. Tune in to hear from the SEO experts about how to maximize your brand's visibility.

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Planning A Successful Search Strategy For The Holiday Season

  • Oct 26, 16
  • Direct Agents
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There are numerous elements that go into making a successful holiday campaign - eye catching creatives, compelling content and effective incentives to buy. Most brands often forget to reevaluate their search strategy prior to heading into the holiday season. 92% of consumers start their holiday gifting journey online by researching different gifts, so it is essential to be appearing on the search results related to your brand.

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Mobile & Sales: Prepare for the Holiday Shopping Season with 2016 M-Commerce Trends

  • Sep 06, 16
  • Direct Agents
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Fall and Winter months often bring shoppers into stores looking to purchase holiday gifts for friends and family. However,  we are slowly seeing a new trend emerge. Consumers now favor browsing, comparing and purchasing these gifts in the comfort of their own homes, at work or on their phones. This may seem easier for brands to boost sales around the holiday season due to the accessibility of their e-commerce storefronts, but it’s also creating much more competition. 

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Pokémon GO- A Marketer’s Online Strategy to Drive Offline Sales

  • Jul 13, 16
  • Direct Agents
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Pokémon GO has started a revolution in the App Store by taking the top spot, doubling the downloads of the dating application Tinder and generating more daily users than Twitter. This gaming application has not only marked its influence on apps, but it has also started to bring the online and offline worlds together.

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Forget Marketing Silos, Go Omni-Channel: 5 Key ways for Effective Cross-Channel Marketing

  • Apr 20, 16
  • Direct Agents
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In today’s highly digital world, finding the best way to reach and influence a consumer can be a daunting task. Do you opt for SEO, social media campaigns, programmatic display ads, or email marketing? The answer is yes, to all. Because consumers are engaging with content across multiple channels and devices, a successful digital campaign needs to span across just as many platforms in order to be effective. You need to implement an omni-channel approach.

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Trends in Ecommerce in 2016

  • Feb 02, 16
  • Direct Agents
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The hike from 201.7 million digital shoppers in the U.S. in 2015 to a projected 206.2 million this year is not unprecedented. Not only are more people shopping online on their computers but they are also looking for wanted items on their phones and tablets. So, it is imperative for marketers to consider the best practices for acquiring the largest number of customers and maximum ROI.

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5 Ways to Attract your Digital Shoppers

  • Jan 27, 16
  • Direct Agents
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The 2015 holiday season saw a soar in the number of digital shoppers in the U.S., at 201.7 million in total by the end of the year. According to Statista, the number in 2016 continues to rise, at a projection of 206.2 million.

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