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Attack of the Clones: How to Utilize Lookalike Modeling to Grow Your Quality Audience

  • May 15, 17
  • Ronnie Andrade
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Want to know how to get a digital marketer’s attention? Tell them you can take their most valued audience, and be able to grow it two, heck, three times its original size. This isn’t a magic trick, though its effects can certainly seem to be. The solution is quite simple actually; it’s called Lookalike modeling. 


 (image soruce: https://www.linkedin.com/pulse/grow-your-sales-lookalike-modeling-brett-parker) 

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Programmatic Gets Personal

  • Feb 13, 16
  • Direct Agents
  • 0 Comments

Making use of your data to better prospect and retarget your customers.

Remember the time when you were in France, and the street vendors were at your heels chasing you and attempting to sell light-up Eiffel Tower key chains while you held your bag closer to your body and took wider strides?

Now, remember that other time you were in France, when your Macbook Air charger broke, and you were frantically running around looking for an Apple store – or a knockoff brand?

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2015 Holiday Marketing: Trends in Programmatic

  • Nov 18, 15
  • Direct Agents
  • 0 Comments

With Thanksgiving fast-approaching, take action and target all the consumers you’ve been missing. Strengthen your marketing strategy for the holiday season through programmatic advertising on Connected TV.

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Watch our Session on "Mobile Retargeting" at the MediaPost Programmatic Summit!

  • Aug 19, 15
  • Direct Agents
  • 0 Comments

Did you miss our Programmatic Manager's speaking session at the MediaPost Programmatic Insider Summit? On August 17, Nicholas Galante, our Programmatic Manager, spoke on the stage with the Director of Acquisition Marketing, Jeff Ferguson at the

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Programmatic + eCommerce: The Growth, the Industry and the Predictions

  • Jul 31, 15
  • Direct Agents
  • 0 Comments

Programmatic is an emerging buzzword in the digital landscape today. But, what does Programmatic offer to eCommerce advertisers that labels itself an effective strategy?

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Programmatic Developments ft. FBX

  • Feb 25, 15
  • Martin
  • 0 Comments

It has been an interesting few weeks at Facebook HQ. Last Tuesday, the social network decertified more than half of the partners on the FBX exchange including Adobe, Quantcast, and Rocketfuel. This signals a seismic shift in platform strategy towards consolidation, and brings the total number of approved seats to just 12 partners. However, Direct Agents will continue to access both the direct platform and FBX exchange for our clients.

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The State of Programmatic Buying

  • Dec 10, 14
  • Martin
  • 0 Comments

Programmatic is an undeniable force to reckon, especially with today’s industry trends fueling its progress — mobile, cross-screen advertising, decline of free online marketing opportunities, etc. At our recent Cocktails & Programmatic event , our Programmatic Media Manager Nicholas Galante discusses today’s programmatic buying, what lead to its success today, and where it will go in the future. Watch his discussion to learn more:

 

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What's Happening with iAD?

  • Dec 02, 14
  • Direct Agents
  • 0 Comments

Part I: iAD The last few weeks have seen interesting developments in the programmatic space. On Thursday, Apple announced a partnership with leading AdTech companies to incorporate first of it’s kind iAD platform into the automated marketing stack. This will allow advertisers to leverage Apple’s rich first party data across 500 million+ iTunes accounts, and most importantly, across all devices.

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5 Tips for Holiday Programmatic Success

  • Dec 02, 14
  • Direct Agents
  • 0 Comments

When it comes to marketing, timing is crucial. With the holidays fast-approaching, most marketers see a shift in strategy to accommodate the increased competition and clutter. Our Vice President of Business Development Mark Glauberson shares his top 5 tips on how to achieve programmatic success this holiday season.

 

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Programmatic Advertising features VP of Media Mark Glauberson

  • Nov 04, 14
  • Direct Agents
  • 0 Comments

With so many factors to consider in the world of advertising, it's easy to lose focus. Knowing the trends in today's digital advertising space, understanding your consumer's expectations and keeping an eye on your mission are crucial in your company's success.

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