Anime Streaming Platform

Case Study

Goal

An anime OTT platform enlisted Direct Agents’ omni-channel services with the goal of acquiring trial sign-ups at a lower CPA. The budget was set across Paid Social, Paid Search, & Programmatic

SERVICES:

Paid Social / Paid Search / Programmatic

How we did it

Overbuild the accounts to allow for ease in scale, ramp ups, & optimizations or refinements

Template a massive Paid Search build, targeting every one of the 400+ shows the service has available

Social built out 18 audience buckets, with multiple ad copy tests conducted in each ad set. This included statics, carousels, and video

Result

+15%

Increase in budgets in months 2 & 3 due to campaign success

 

Increase in the holistic free trial to the paid subscription rate

Significant Increase

+15%

Increase in budgets in months 2 & 3 due to campaign success

Significant Increase

Increase in the holistic free trial to the paid subscription rate