Anime Streaming Platform
Case Study
An anime OTT platform enlisted Direct Agents’ omni-channel services with the goal of acquiring trial sign-ups at a lower CPA. The budget was set across Paid Social, Paid Search, & Programmatic
SERVICES:
Paid Social / Paid Search / Programmatic
Overbuild the accounts to allow for ease in scale, ramp ups, & optimizations or refinements
Template a massive Paid Search build, targeting every one of the 400+ shows the service has available
Social built out 18 audience buckets, with multiple ad copy tests conducted in each ad set. This included statics, carousels, and video
15%
Increase in budgets in months 2 & 3 due to campaign success
Significant Increase
Increase in the holistic free trial to the paid subscription rate