Anime Streaming Platform

Case Study

An anime OTT platform enlisted Direct Agents’ omni-channel services with the goal of acquiring trial sign-ups at a lower CPA. The budget was set across Paid Social, Paid Search, & Programmatic


Paid Social / Paid Search / Programmatic

Overbuild the accounts to allow for ease in scale, ramp ups, & optimizations or refinements

Template a massive Paid Search build, targeting every one of the 400+ shows the service has available

Social built out 18 audience buckets, with multiple ad copy tests conducted in each ad set. This included statics, carousels, and video


Increase in budgets in months 2 & 3 due to campaign success


Significant Increase

Increase in the holistic free trial to the paid subscription rate